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The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. We tabulated only nationally-shown ads and only those shown between kickoff until the game ended. See further below for our full rundown and further notes on this. The Count The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 66 ads reviewed. Total national ads (kickoff to end-of-game): 66 Hashtags in ads: 20 total, in 30% of ads overall URLs in ads: 27 total, in 41% of ads overall Twitter in ads: 5 total, 8& of ads overall Facebook: 4 total, 6% of ads overall Instagram:4 total, 6% of ads overall Below, the frequency of both hashtag and URL use as Marketing Land has tracked over recent years: The real surprise this year was URL use overtaking hashtags. Marketing Land first began measuring URLs in 2014. They consistently stayed below hashtag usage until overtaking it … [Read more...] about Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. We tabulated only nationally shown ads and only those shown between kickoff and the end of the game. See below for our full rundown and further notes on this. The count The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 66 ads reviewed. Total national ads (kickoff to end-of-game): 66 Hashtags in ads: 20 total, in 30 percent of ads overall URLs in ads: 26 total, in 39 percent of ads overall Twitter in ads: 5 total, 8 percent of ads overall Facebook: 4 total, 6 percent of ads overall Instagram: 4 total, 6 percent of ads overall Below, the frequency of both hashtag and URL use as Marketing Land has tracked over recent years: The real surprise this year was URL use overtaking hashtags. Marketing Land first began measuring URLs in 2014. They consistently stayed below … [Read more...] about Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%

YouTube, and parent Google, are now to be considered TV broadcasters in Italy according to new rules handed down by the Italian Communications Authority (AGCOM). The rules apply equally to other sites providing video content over the internet provided they’re also running advertising. According to a translated version of an article appearing in the Italian newspaper La Repubblica, the rules impose the following burdens and obligations on YouTube and other online video providers: A €500 tax (under $700) A restriction content on inappropriate for children being shown during certain times of day A obligation to publish “corrections” to video content within 48 hours if requested by an alleged slander victim Potential liability for any and all content appearing on the site A year ago an Italian court found three Google executives liable for criminal privacy violations stemming from a video on YouTube in which several Italian teens were shown bullying and taunting a … [Read more...] about Italy To Regulate YouTube & Other Video Sites Like TV Stations

Last night, The Colbert Report featured Stephen Colbert interviewing Google’s CEO Eric Schmidt. Colbert got in some expected digs (four years to decide they didn’t like Chinese laws?), jokingly asks when the computer algorithm will take over and touches on some serious issues, such as how much Google remembers. Schmidt, I’d say, held his own pretty well and dodges a question on whether there’s anything about him that he wouldn’t want found on Google. A transcript of the interview is below, with the video of the exchange after that. Colbert: My guest tonight is the CEO of Google. At least that’s what it said when I looked him up on Bing. Please welcome Eric Schmidt. [Some turnabout here. Earlier this year, Colbert did a product placement segment for Bing, where he started out saying, “Bing is a great web site for doing internet searches. I know that, because I Googled it.”] Hey Mr. Schmidt, thanks for coming on. Lovely to see you. I get … [Read more...] about Stephen Colbert Interviews Google’s Eric Schmidt On The Colbert Report

It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet many companies with users from European Union countries are not ready to meet the requirements for protecting rights to personal data. The GDPR applies to all companies with such users, whether or not the companies are physically in those countries. The exact number of unprepared businesses varies according to the survey, but it appears to be huge. In October of last year, for instance, a survey by Dell found that over 80 percent of global businesses knew little or nothing about GDPR, less than one-third felt they were prepared, and almost 70 percent said either they weren’t prepared for the GDPR — or didn’t know if there were prepared. According to a recent, detailed paper on GDPR — sponsored by cloud security provider CipherCloud — 58 percent of mid-sized and large organizations are “not sufficiently … [Read more...] about Ready for GDPR? This white paper points you in the right direction