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The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent of the population —  leaving plenty of room for growth. The Internet offers brands an unprecedented way to reach their customers across borders and regardless of language or cultural barriers. Reaching different populations requires an understanding of what people want in these different countries and then producing content to meet these needs. It’s not a matter of simply translating content into different languages, but of applying basic SEO principles of relevancy and localization on a global scale — while also ensuring technical SEO content is delivered in the correct language to the appropriate population. As you get started with your international SEO strategy, here are five ways you can scale your … [Read more...] about International SEO: 5 ways to scale performance

The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown nationally, and only ads from after the kick-off until the game was over. Promos for shows on NBC, which carried the Super Bowl, were not included. Our scoreboard at the top of this article has the final count, but here’s the summary with percentages, based on a total of 56 national ads reviewed. The Count & Facebook’s Second Win Hashtags: 28 total, 50% of ads overall Facebook: 4 total, 7.1% of ads overall Twitter: 3 total, 5.3% of ads overall Snapchat: 1 total, 1.8% of ads overall URLs: 25 total, 44.6% of ads overall For the second year running, Facebook edged past Twitter to be the most mentioned social network. Snapchat Debuts In “Pitch Perfect 2” Ad Mentions of specific social networks were rare again — with Facebook and Twitter each slipping one mention compared to 2014. Last year, Instagram got a single mention. … [Read more...] about Super Bowl Commercials With Hashtags Slipped To 50% In 2015

A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable way to market a website online. So this year, I’m adding 50+ more things that, as a link builder, you need to know. 1. How To Get A Bad Link Removed Without Being A Jerk About It If you want to get publicly shamed, then go get rude with someone who owns a site that gave you a link, regardless of how it got there. If you want a link removed that you inserted in your comment, be a thousand times nicer than you would have anyway. Just as it takes time to put up a link, it takes time to remove one, so be respectful. Additionally, don’t forget to point the webmaster to exactly where your link is — he or she may have more than one site, and s/he doesn’t have the time to … [Read more...] about 50+ More Things Every Link Builder Should Know

The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 percent of US smartphones, followed by iOS. All others are losing share. Samsung and Apple continue to battle for the top two OEM positions in the market (and around the world). January data from comScore largely repeat and affirm this story line. According to comScore’s survey data Android had a 52.3 percent market share in January. However the Google operating system slipped a bit (1.3 points) as the iPhone gained. Apple’s share grew 3.5 percent to 37.8 percent. The US is probably the iPhone’s strongest market. BlackBerry, Microsoft and Nokia’s Symbian all lost share, a trend that has been consistent for months. On the hardware front, Apple was the top individual smartphone manufacturer in the US, followed by Samsung. HTC and Google’s Motorola lost share — although LG (buoyed by the Nexus 4) gained. ComScore has essentially stopped reporting … [Read more...] about The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade

How good is the quality of your website, really? Here is a detailed list of questions every website owner should ask themselves. If the answer to every question below is yes, give yourself a big ole pat on the back. Most websites have flaws for some different reasons, mostly related to the limitation of resources. This 50 question long questionnaire might trigger something here and there for some of you or may bring some forgotten item from the long to-do list back into your mind. Is content structurally separate from navigational elements? Is the website optimized for mobile? How compliant is the website with W3C coding standards? Valid HTML/CSS? Are ‘alt’ tags in place on all significant images? Are text-based alternatives in place to convey essential information if this is featured within images or multimedia files? Navigation Are links labeled with anchor text that provides a clear indication of where they lead without over using exact match anchor text? Depth … [Read more...] about 50 Questions to Evaluate the Quality of Your Website