You’re doing everything you can to drive traffic to your blog. You’re emailing your subscribers. You’re using Facebook to disseminate content. The problem is, with so much happening on Facebook, how do you capture your audience’s attention among all the noise? Beyond posting when a new article goes live, what are the other ways to utilize Facebook for greater traction? Here are eight creative ways to drive traffic to your blog with Facebook. 1. Vary Your Types of Posts When you’re sharing content from your blog on a regular basis, it can be easy to slip into a habit of crafting all posts in the exact same manner. Play around with wording posts in different ways and see which resonates most with your audience. You can experiment with utilizing simple, direct statements that leave the reader wanting to learn more about what you’ve introduced, or you can provide a bit more detail in your posts to highlight the main takeaways of your content. Monitor … [Read more...] about 8 Ways to Drive Traffic to Your Blog with Facebook
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We all know it's coming. Actually, many of us in digital marketing are surprised it's taken so long. I'm referring to a real Facebook search engine, which has the potential to turn the search industry upside down. Mark Zuckerberg explained at Disrupt a few weeks ago that Facebook will tackle search, and that they are "uniquely positioned to answer the questions people have." He also explained that Facebook sees about one billion searches a day, and that's without even trying. Last, and most importantly, he said, "At some point we'll do it. We have a team working on it." Facebook's COO, Sheryl Sandberg, also commented about Facebook search recently, explaining how the recommendations of your friends can be important for users looking for information. She spoke about how the social network can tap into the "wisdom of friends" over the "wisdom of crowds" in a recent interview with CNBC. Needless to say, with both Mark and Sheryl talking so publicly about search, you know it's only a … [Read more...] about Facebook SEO and BeastRank: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine
If you feel challenged by Facebook marketing these days, you should know you’re not alone. In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice. In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2. But don’t despair; there’s plenty of life left in Facebook yet. Find out what’s working on Facebook right now—here are the top-12 tactics to add to your Facebook marketing toolbox: 1. Post Native Videos The number one strategy, in my opinion, for your Facebook marketing right now is video. Facebook queen Mari Smith said: “Let’s talk about video: Facebook is absolutely taking traffic from YouTube right now with video. What happens with autoplay, it’s all psychology. They come in through your newsfeed, start to see a tiny bit of movement, boom, it draws … [Read more...] about 12 Facebook Tactics Working Right Now
American Social Network Usage The study revealed that 76% of Americans use social network sites, a higher adoption rate than that of European countries’ 73%. To no surprise, Facebook topped the list of social networking sites with 70% usage in the United States. Some other staggering Facebook stats show that 58% of users also log in daily, and the average Facebook session is 37 minutes. The second most popular U.S. social site is LinkedIn (22% penetration) and Twitter is third (20% penetration). An interesting statistic about Twitter is that while 77% of Americans know about the site, only 20% use it. While 73% of Europeans engage with at least one social network, 50% choose to only participate on one network. The market split is a bit different in Europe as 62% of Europeans use Facebook, 16% are on Twitter and 12% are active on Vkontakte. Social media is a daily routine to many as 60% of Europeans log into their social accounts every day. Western Europe is lagging behind the … [Read more...] about Global Social Network Stats Confirm Facebook As Largest In U.S. & Europe (With 3 Times The Usage Of 2nd Place)
Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ. Along the way, some pokes at the need to more digging into stats in general. The Hitwise blog post reported that Twitter accounted for only 0.14% of “upstream” visits to the “News & Media” sites category last week, far beyond similar stats for Facebook and Google. Here are all of them compared, based on that blog post: Facebook: 3.64%, the 3rd biggest source of visits to News & Media sites Google News: 1.27%, the 11th biggest source of visits Twitter: 0.14%, the 39th source of visits Google News Versus Google My first issue with these stats is that Google News — only one small slice of Google — is being compared to all of Facebook. That doesn’t seem a fair comparison. Unless Facebook has a Facebook News area (it doesn’t), it seems like you need … [Read more...] about Does Facebook Trump Google For News & Can’t We Measure Twitter Correctly?