Over the past few months, I’ve been testing various Android phones. Overall, the platform has continued to improve, to the degree that I can easily swap an Android phone for my iPhone 4 and not feel a loss. But unlike the one-size-fits-all iPhone, each Android phone has its own individual characteristics. Below, a look at how three different Android cousins performed for me and measured up against the iPhone. From Windows Mobile To Apple’s iPhone… First, some background. I’m a long-time smartphone user. My first was back in 2004, a Windows Mobile flip phone. I went through various Windows Mobile phones over the years, such as the Verizon XV6700 pictured below. I turned my nose up at the original iPhone, as it lacked a physical keyboard and 3G. But when the iPhone 3G came out, the 3G issue was solved — and I discovered that the on-screen keyboard really was so good that I didn’t need a physical one. I jumped mobile platforms. Android, The Early … [Read more...] about Droid 2, Samsung Fascinate & Google Nexus S
Slip and slide flip cup
Seth Godin once said: content marketing is the only marketing that’s left. What do you love most about your favorite commercials? Flo’s antics for Progressive? The talking llama who touts the services of Bank of America? Or, maybe it’s the talking lizard from GEICO, Kevin Hart imposing on his daughter’s date (part of which takes place in a Hyundai), or those dressed-up Doritos dogs? How about the last blogger you read from that helped grow and chisel your skills, from writing a better social media post to marketing your entire presence online more effectively? Incredible examples of effective brand marketing are not difficult to find, especially in an age of social media and instant connection. Great content marketing that supports a brand well leaves a positive impression, causes us to remember names, and gives us an in during office conversations around the coffee machine. Effectively done, it gives a brand an image and a voice that speaks volumes to our … [Read more...] about 8 Statistics That Prove Content Marketing Is the Best Brand Marketing
These “content thieves” are able to do damage to the original site’s rankings, causing a loss of search visibility, potential sales, and leads. The examples here call into question the effectiveness of Google’s handling of content scrapers. At the moment, Google seems to be unable to recognize the original source of content consistently. This is a real problem for content creators. In advance of Pi Datametrics’ talk at last week’s Brighton SEO conference, we devised a test to see how easy it was to disrupt another site’s rankings by copying their content. In this post, I’ll look at the results of these tests and discuss what publishers can do to combat the problem. Note: these examples are from Google.co.uk. Can Copycat Sites Outrank the Originals? The original idea for the test came when Pi Datametrics noticed the volatility of a client’s search rankings. After some investigation, they found the cause was content thievery. Example … [Read more...] about Is Your Content Working Better for Someone Else?
Normally, I tend towards the uncontroversial when I write. I haven't been the author of many posts that have caused debate. But I've had enough. I need to speak up. Most conference presentations suck There. I said it. I remember being amazed (and, back then, pretty heartened) when I went to my first SEO conference and realised I already knew most of what was being said. Amazement turned to disappointment at my second conference, which was billed as "Advanced" and where the same old basics were trotted out by too many of the speakers. Since then, I've been to hundreds of presentations. I've learnt a lot, but from a surprisingly small proportion of them. (Thank you to those speakers who consistently turn out the excellent stuff!). I'm no exception This is as much a criticism of myself as anyone else. Looking back, there are some presentations I've given that make me cringe now (especially early ones). Early on in my speaking career, it wasn't necessarily … [Read more...] about Why Most Conference Presentations Suck
I attended my first search marketing conference way back in 2006.Back then, digital marketing conferences were still a novelty and SES (Search Engine Strategies) was the place to be.At the time, I was working at a startup and teaching myself everything I could about SEO, Overture and this still relatively “new” platform called AdWords (now Google Ads).What I found at SES was a smart and innovative community of search engine marketers that shared my passion for the industry and were learning from each other.Not only that, the conference was still small enough to have the conference party at the Googleplex in San Jose.I was in heaven.Since then, the available digital marketing conferences have expanded dramatically, as well as the opportunities to take part in panels, presentations, and the anxiety-inducing keynote.For many, public speaking is not easy. And, let’s be honest. It is really difficult to be an effective speaker, let alone presenting to a group of all your … [Read more...] about 9 Expert Tips on How to Become an Effective Conference Speaker