Lyrics site Rap Genius says that it is no longer penalized within Google after taking action to correct “unnatural links” that it helped create. The site was hit with a penalty for 10 days, which meant people seeking it by name couldn’t find it. That’s been fixed, though it’s unclear how much traffic the site will regain for generic lyrics searches. Rap Genius Back By Name In Google After the penalty, people couldn’t find Rap Genius when searching for it on Google by name. Now, searches for “rap genius” show the site back at the top of Google’s web search listings (though news headlines items do come first in Google’s news box): The company explained in a blog post today that it received a manual action notice from Google on Christmas Day accusing it of unnatural linking, which resulted in a penalty. The Rap Genius post detailed some of the linking practices the company has done and how it tried to correct what it thought … [Read more...] about Rap Genius Back In Google After 10 Day Penalty, Ranks For Its Name But What About Lyrics?
Slip away lyrics
share tweet share pin it e-mail share Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few Searchmetrics tips on how not to get buried by the little things that scare users away. Who’s Watching? Two early indicators of content success are Time on Site and Bounce Rate. These metrics give you answers as to how long the average user engages with your content and offer indicators as of how relevant your content is– key metrics that Google and other search engines use to rank your content against others’. Once a visitor lands anywhere on your site, the key to scoring conversions with them often is to get them to take a full tour of everything you have to offer. Beyond calls to … [Read more...] about Click or Treat: Three Content Strategies Guaranteed to Scare Away Users
No, you won’t need night vision goggles or an invisibility cloak to monitor your community. What you do need is to pay attention to your surroundings—your referential universe is an endless source of inspiration if you just give it a chance. Working inside of a system often makes us lose what’s most important in succeeding—the holistic view of the industry. Now, let’s suppose I’m Peppercomm. In case you’re not familiar with that company, I’m a serious PR agency, always putting the interest of the clients first, working under the tagline of being a good listener. However, in my ambitious efforts to create compelling campaigns, I don’t seem to have the time to look around me and see if I’m missing something. DISCLOSURE: The example is just a pedagogical approach, randomly chosen, not paid and not on behalf of the Peppercomm agency. But today I just decided to contemplate the state of facts in my industry. I’m starting from … [Read more...] about Monitoring Your Online Community to Increase ROI
I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure out what to do with their sinking ships of search. Except that the Titanic was big, and Bing and Yahoo are like small — and they haven’t run into an iceberg. They’re being run over by the search supercarrier SS Google. “Did we just bump something,” yells Capt. Larry Page to his Googler crew. “No, full steam ahead!” yells back first mate Eric Schmidt. “There were some senators in the water, but I think I’ve handled them.” As for the wreckage of the SS Bing and SS Yahoo that Google also plowed through , that’s hardly troubling him. Google’s watertight. The Depressing World Of DC OK, enough with the ship metaphors. Later, fairly soon, I’ll do my own recap of how Google’s big day in Washington DC went, in terms of anti-trust challenges. Google does face some challenges there, primarily because the … [Read more...] about Pushing Deck Chairs Around Isn’t A Good Plan
What if I told you that you could triple your traffic, without coming up with any of your own ideas, just by getting faster at publishing your content? Is that something you might be interested in? Well, you can! And the process is incredibly easy and useful to your content strategy. Consistent idea generation for website content can be challenging. In fact, 50% of marketers say they have trouble simply coming up with enough ideas to fuel their content strategy, according to a survey by Kapost. There are a lot of shortcuts out there for coming up with more content ideas, such as curation of other people’s content or even repurposing of your own content into a new format. The benefit of live-blogging, however, is getting in front of an audience that is already online and engaged. This creates the potential for spreading your content to a wider audience, faster. There are three ways to create a high amount of impact, quickly with real-time blogging. 1. Live-Blog at Conferences and … [Read more...] about 3 Ways Real-Time Live Blogging Can Boost Your Traffic