Google's Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service. This is not a new rule, but it appears that the issue has been on the minds of Google's Webmaster Trends Analysts as of late. Friendly reminder that sending automated queries to search engines are generally against their Terms of Service. - Gary Illyes ᕕ( ᐛ )ᕗ (@methode) December 14, 2016 Also this week, Google's John Mueller had a watchful eye on a software company that was promoting its ability to conduct automated queries. @greenlaneseo Is this a blackhat tool or does it abide by the webmaster guidelines & robots.txt? (just curious) - John ☆.o(≧▽≦)o.☆ (@JohnMu) December 14, 2016 This goes to show that Google is always looking out for companies that may or may not be in violation of the company's Webmaster Guidelines, and there's no telling what the consequences might be. We reached out to Bill Sebald, Managing Partner of Greenlane SEO, to get his take … [Read more...] about Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools?
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Coming back from our SMXAdvanced conference last week, I found myself doing some soul searching. Howwas it that some people could wonder if advanced SEO means spamming searchengines? And have I been contributing to this confusion? For the record — no,advanced SEO doesn’t mean you have to spam. Not in my book. But as SEO hasmatured, I find myself wondering if the importance of good site architecture —search engine friendly design — has become lost as an advanced techniqueitself. And has the battle for links caused us to segment too much intodifferent halves of an SEO "house?" Is SEO splitting apart? Too Blackhat? Lisa Baroneblogged on Friday in her review of the show that it seemed moreblack/grayhat than last year. In particular, she was struck by the very samething at the show that struck me. Microsoft’s Nathan Buggia, leading off inhis presentationfor Search Friendly Development on the second day, opened by saying he’d talkedto some people the … [Read more...] about No, Advanced SEO Does Not Mean Spamming
Google's new system for indexing content on the Internet, Caffeine, went live June 8. It used to be that Google updated its indexes every couple weeks. Now it's darn close to real time. This is good news if you update your content regularly. Since Google now refreshes its index much more frequently, it will be constantly looking for the most relevant results to display for any given search phrase. Wait a minute! What if I'm not adding content to my website regularly? While this isn't an algorithmic adjustment in how websites are ranked, I'd say this new development from Google isn't going to have many positive implications for you. In fact, over time, you may find your site slipping as others who do have a stream of content start to fly past you (or at least show up in the media links in the SERPS above the traditional website links). With Google indexing more content than ever before, there are greater odds that somebody somewhere is producing more fresh content on the same … [Read more...] about The Need for Speed: What Does Google’s Caffeine Mean to You?
How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update. What is SEO? Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). For the … [Read more...] about SEO basics: 22 essentials you need for optimizing your site