I was on Facebook a few weeks ago and a friend had written a post about how fantastic Purplebricks were when selling his house, and how his Purplebricks’ Local Property Expert was amazing. Referrals like this are pure gold for anybody, especially in an industry that’s worth roughly £11bn a year, with an annual growth for 2013-2018 forecasted at 4.4%. Estate Agent Today has tipped Purplebricks to be the biggest estate agent by 2019. With the sharp drop in share prices of Countrywide and Foxtons, it’s easy to think this is just the start of the decline in traditional agents. What is interesting, though, is that Purplebricks don’t appear when searching locally for ‘houses for sale in Leeds’, or when searching for houses in the other top 10 places to live in the UK. The Search Engine Results Pages (SERPs) are dominated by property portals such as Rightmove and Zoopla, with other property portals e.g. OnTheMarket.com also featuring on the … [Read more...] about Online estate agents: what do they know that traditional estate agencies don’t?
Slip brick tiles
Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: As you can see from the video, the ads require user interaction to get the full ad experience. There are three ad states. The default state, shown at log-in, can feature an advertiser’s logo (like the Duracell example in the video above) and ad text. Hover state allows users to see more information and images when they hover over each tile. If a user clicks on a tile, the ad goes to Click state where the information and media offered differs by the template. Here is an example of an ad from LivingSocial in Click state: The ads are available in three templates: Online Retailer: For advertisers to showcase a product or a service, and connect consumers to online distributors. This template is designed to locate brick and mortar retail outlets with … [Read more...] about Outlook.com VersaTile Ads Debut
For the past few years, schema has gained a following among SEO professionals as a legitimate optimization strategy to gain the all-important answer boxes and rich snippets in position zero of the search results.At its core, schema is a foundation for markup data that allows search engines to better understand location-based structured information like addresses, dates of events, phone numbers, and other information.This foundation is then used in rich snippets, video carousels, and the like, and also displayed in neat card-like arrangements in an attempt to make search results more appealing to the user experience.That being said, let’s dive right in and begin our work with learning about schema markup and how it can be applied to local SEO.What Is Schema Markup?Schema markup was created by Google, Bing, and Yahoo.The goal of schema was to create and provide support for a common group of tags that could be used by the search engines to better understand and display data.This … [Read more...] about How to Use Schema for Local SEO: A Complete Guide
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Is your marketing organization ready for martech?Aug 11, 2017 by Scott Brinker Join me August 15 live for this exclusive webinar. Disclosure and transparency: The agency/client relationship twinsAug 11, 2017 by Steve Cameron Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop musicAug 11, 2017 by Amy Gesenhues “Hip Hop was disruptive,” says YouTube’s head of music. “It shows that people in any situation have the ability to create something powerful and meaningful.” Breaking news: When AMP goes through the roofAug 11, 2017 by Barb Palser Columnist Barb Palser says many big news stories are now consumed primarily in AMP … [Read more...] about SearchCap: AMP data, agency relationships & hip hop Doodles
Watching the number of visitors climb on your website is fantastic. You feel like all the work you’ve done is finally paying off. But visits are just vanity metrics and these don’t necessarily equate to success. A retail store would fold if hundreds of people wandered in and out each day but never purchased anything. You need to work on converting more of those visitors into customers, and there are plenty of ways to use content to transform a popular site into a profitable one. Here are ten ways to use content to boost customer engagement and turn your visitors into buyers. 1. Produce High-Value Offers for Free You’re in business to make money, so it might seem counterproductive to give things away for free. Some companies offer product samples or promotional items, while others give away content designed to help visitors with a problem. High-value content like e-books and reports work very well for getting opt-ins and trial sign-ups for subscription-based services, … [Read more...] about 10 Tips to Use Content to Transform Visitors into Buyers