Not too long ago, I became obsessed with knowing all of Google’s ranking factors.I was digging into the deep bowels of the web trying to find complete lists.In mad scientist mode, I let some more urgent work slip by so had to get back to the grind.Nevertheless, finding and reviewing these ranking factors lists regularly is a good practice to keep these front of mind while doing your daily SEO work.You never know when a conversation will come up about whether user comments are a ranking factor, and you have to give an answer on the spot.Here are the top five resources for Google ranking factors.Corey Northcutt’s company has put together by far the most useful – and usable – source of ranking factors.My main problem with most popular ranking factors lists is the concreteness of the factor can be dubious and opinionated.This tool takes a scientific approach to allow you to filter down to the level of evidence supporting each factor – from wild speculation to … [Read more...] about 5 Top Resources for Google Ranking Factors
share tweet share pin it e-mail share Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few Searchmetrics tips on how not to get buried by the little things that scare users away. Who’s Watching? Two early indicators of content success are Time on Site and Bounce Rate. These metrics give you answers as to how long the average user engages with your content and offer indicators as of how relevant your content is– key metrics that Google and other search engines use to rank your content against others’. Once a visitor lands anywhere on your site, the key to scoring conversions with them often is to get them to take a full tour of everything you have to offer. Beyond calls to … [Read more...] about Click or Treat: Three Content Strategies Guaranteed to Scare Away Users
How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update. What is SEO? Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). For the … [Read more...] about SEO basics: 22 essentials you need for optimizing your site
Last week I looked at the potential of evergreen content for SEO purposes, showing how it can work over time. This time I’ll look at how to plan and create content like this, where to find ideas, and the different formats you can use. Planning and idea generation Ideas for content come from a range of sources, but here a few places to look for inspiration… Matching your product to the content Part of the challenge around evergreen is the nature of the product or service you’re looking to draw attention to. For Search Engine Watch this isn’t too tricky. We’re about providing advice and insight into (primarily) search marketing, so that’s what we do. However, it isn’t so easy for some businesses. Exciting brands like Lego can create (or get their fans to create) content easily thanks to the product. But what if you’re selling pest control solutions, or insurance? The deBugged blog from pest control firm Ehrlich is one example. Content … [Read more...] about How to plan and create evergreen content