Google's Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service. This is not a new rule, but it appears that the issue has been on the minds of Google's Webmaster Trends Analysts as of late. Friendly reminder that sending automated queries to search engines are generally against their Terms of Service. - Gary Illyes ᕕ( ᐛ )ᕗ (@methode) December 14, 2016 Also this week, Google's John Mueller had a watchful eye on a software company that was promoting its ability to conduct automated queries. @greenlaneseo Is this a blackhat tool or does it abide by the webmaster guidelines & robots.txt? (just curious) - John ☆.o(≧▽≦)o.☆ (@JohnMu) December 14, 2016 This goes to show that Google is always looking out for companies that may or may not be in violation of the company's Webmaster Guidelines, and there's no telling what the consequences might be. We reached out to Bill Sebald, Managing Partner of Greenlane SEO, to get his take … [Read more...] about Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools?
Slip inside the eye of your mind
The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes to ad copy, there may not appear to be a lot we can do to actively influence our search audience. Short of a screaming headline (not allowed), all we have is a limited set of characters. We can make every one of those characters truly work by channeling our inner CRO expert. Before we jump into the words that work, let’s take a few minutes to understand the psychology of decision-making. What causes us to choose X instead of Y? What’s behind our decision to opt for free shipping rather than 10 percent off our order? Fact is, we can influence our audience with smart, effective ad copy. Here’s how. We think like lizards Okay, okay. I know the whole reptilian brain thing was huge back in 2012. But it’s still a really smart tactic at its core and can do magical things for ad copy. If you missed it back then, here’s a quick … [Read more...] about how to truly drive action
If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain on your romantic situation (especially at the beginning of the year when expectations are particularly high). With Valentine’s Day just around the corner, you’re probably stuck between making sure your campaigns are running effectively and putting a little pizazz back in your romantic life. But what if there was a way you could do both? A way to put your hard-won PPC skills towards more amorous goals? What if you could get your love life back on track without leaving the comfort of the AdWords campaign manager? Marketing Yourself The secret to romance is great marketing. As a marketer, you’re hoping that you can make your company’s offering attractive enough to win the attention and approval of your target audience. The same idea applies to romance. You can’t stop after you get the clicks (er, attention of your … [Read more...] about How To Use Google AdWords To Improve Your Love Life
It’s tough out there for both clients and agencies right now. Budgets are getting smaller, competition is fierce, and change is constantly afoot. All of this has a direct impact on our day-to-day lives. During uncertain times, staying positive and showing kindness becomes increasingly difficult, often overtaken by worry and stress. But exercising compassion – even when you don’t feel like it – has a surprising knock-on effect on your soul and your work. How do you do this? Empathy. In this article I’ll cover not only what empathy is (and what it isn’t), and how you can express it through every interaction you have, working or otherwise. I’ll also discuss why it might be challenging to execute empathy, but how – when done correctly – it makes a huge difference to your client retention. Working in client services, it’s perhaps not surprising I dedicate a significant chunk of my time to our existing client relationships. It is … [Read more...] about Empathy: the unsung hero of high client retention