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The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown nationally, and only ads from after the kick-off until the game was over. Promos for shows on NBC, which carried the Super Bowl, were not included. Our scoreboard at the top of this article has the final count, but here’s the summary with percentages, based on a total of 56 national ads reviewed. The Count & Facebook’s Second Win Hashtags: 28 total, 50% of ads overall Facebook: 4 total, 7.1% of ads overall Twitter: 3 total, 5.3% of ads overall Snapchat: 1 total, 1.8% of ads overall URLs: 25 total, 44.6% of ads overall For the second year running, Facebook edged past Twitter to be the most mentioned social network. Snapchat Debuts In “Pitch Perfect 2” Ad Mentions of specific social networks were rare again — with Facebook and Twitter each slipping one mention compared to 2014. Last year, Instagram got a single mention. … [Read more...] about Super Bowl Commercials With Hashtags Slipped To 50% In 2015

I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp doesn’t show all of their reviews. The Yelp filter is definitely frustrating, in the same way the Google algorithm is frustrating, because the company only speaks at a very high level about how it works. Our understanding then comes from watching it in action, over time, and deriving its mechanics by observing common patterns. I wanted to dive into several of the things that you can do to ensure a new review “sticks” rather than succumbing to the Yelp filter. There are a few reasons why this might be important to you: You are a business owner and want to advise really happy customers on how to make sure the review they promised is seen by others. You manage a Yelp page and many reviews are going into the filter, and you want those reviews to come out. You are a new Yelper and want to make sure your hard work isn’t in vain. What … [Read more...] about Writing a Yelp review that won’t get filtered

When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the issue and seeking a better solution. Will clicks on non-paid listings go back to passing along search term data again? Will ad clicks have that withheld? Google didn’t say either way, and there could be other possibilities, as well. Google Looking For Solution The news came out of a keynote conversation with Google search chief Amit Singhal yesterday at our SMX West conference. I raised the issue of “not provided,” as it’s known as a short-hand term search marketers and many publishers in general. I wasn’t really expecting much of an answer — in fact, I’ve written so much about the topic, with relatively little response from Google about the perceived … [Read more...] about Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. We tabulated only nationally-shown ads and only those shown between kickoff until the game ended. See further below for our full rundown and further notes on this. The Count The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 66 ads reviewed. Total national ads (kickoff to end-of-game): 66 Hashtags in ads: 20 total, in 30% of ads overall URLs in ads: 27 total, in 41% of ads overall Twitter in ads: 5 total, 8& of ads overall Facebook: 4 total, 6% of ads overall Instagram:4 total, 6% of ads overall Below, the frequency of both hashtag and URL use as Marketing Land has tracked over recent years: The real surprise this year was URL use overtaking hashtags. Marketing Land first began measuring URLs in 2014. They consistently stayed below hashtag usage until overtaking it … [Read more...] about Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. We tabulated only nationally shown ads and only those shown between kickoff and the end of the game. See below for our full rundown and further notes on this. The count The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 66 ads reviewed. Total national ads (kickoff to end-of-game): 66 Hashtags in ads: 20 total, in 30 percent of ads overall URLs in ads: 26 total, in 39 percent of ads overall Twitter in ads: 5 total, 8 percent of ads overall Facebook: 4 total, 6 percent of ads overall Instagram: 4 total, 6 percent of ads overall Below, the frequency of both hashtag and URL use as Marketing Land has tracked over recent years: The real surprise this year was URL use overtaking hashtags. Marketing Land first began measuring URLs in 2014. They consistently stayed below … [Read more...] about Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%