Slip rule

How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?

We wrote about the progress that influencer marketing made in 2016, but as a marketer, you always need to be looking forward to be prepared for what the future holds. So what direction can we expect influencer marketing to take in 2017? We’ve seen the tactic grow, but we’ll see it explode in 2017. Here are a few things that we expect to see in the New Year: Less is more Influencer marketing’s growth across each individual network can largely be credited to the growth of the big player “celeb” influencers. The Logan Paul’s and Andrew Bachelor’s of the social world. These are the big names who are getting the headlines from mainstream outlets like “60 Minutes,” taking the marketing tactic away from a niche specialty among forward-thinking marketers, to an everyday occurrence. Though they’ve made influencer marketing popular, what’s made it successful is the use of “micro-influencers”. These are creators who may … [Read more...] about Influencer marketing: where we’re headed in 2017

Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In today’s episode, Danny Goodwin of Momentology joins SEJ Executive Editor, Kelsey Jones, for a discussion on how a journalism background makes you a better online writer and editor. They also discuss where to find good industry content to keep you current, as well as their best advice for pitching and getting published in major publications. Here are a few transcribed excerpts from the discussion—make sure to listen to the podcast to hear everything: Danny’s Journalism Background and His Role in Momentology You need your audience to trust that what you’re saying is fair and accurate, and that it has an impact on what they’re doing in their lives and things they need to know about. Of course, there’s no worse feeling, too, as a writer, when getting something wrong. Nowadays, it’s easy. It’s like, … [Read more...] about Danny Goodwin: Journalism and Writing for the Web

Google's Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service. This is not a new rule, but it appears that the issue has been on the minds of Google's Webmaster Trends Analysts as of late. Friendly reminder that sending automated queries to search engines are generally against their Terms of Service. - Gary Illyes ᕕ( ᐛ )ᕗ (@methode) December 14, 2016 Also this week, Google's John Mueller had a watchful eye on a software company that was promoting its ability to conduct automated queries. @greenlaneseo Is this a blackhat tool or does it abide by the webmaster guidelines & robots.txt? (just curious) - John ☆.o(≧▽≦)o.☆ (@JohnMu) December 14, 2016 This goes to show that Google is always looking out for companies that may or may not be in violation of the company's Webmaster Guidelines, and there's no telling what the consequences might be. We reached out to Bill Sebald, Managing Partner of Greenlane SEO, to get his take … [Read more...] about Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools?

There are dozens of great digital marketing conferences every year. SEJ Summit, Pubcon, State of Search, Content Marketing World – the list goes on and on. There is no way for any one person to attend all the conferences in our industry. Which is why live tweeting and blogging conferences is so popular. We all suffer from at least a little FOMO. It can also be a great way to grow your blog and your social media channels. Live coverage can range from live tweeting to sharing behind the scenes pictures on Instagram or Snapchat to writing full blog posts covering your favorite sessions. The Benefits of Live Conference Coverage We all suffer from FOMO – the fear of missing out. What if Google lets something slip and I wasn’t there to witness it?? What if I miss out on making great connections because I didn’t make it to the after parties? What if Scott Stratten shares an awesome new strategy that would help me grow, but I wasn’t there?? Live coverage allows … [Read more...] about Expand Your Reach: A Guide to Live Conference Coverage