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For the first time, Yahoo has beaten Google in the annual University of Michigan American Customer Satisfaction Index (ACSI). The survey measures U.S. consumer satisfaction across a broad range of business and product categories including “e-business,” which covers search. The survey asks a statistically representative sample of consumers to rate their experiences with portals and search engines according to a number of criteria, which produces an overall satisfaction score on a 100 point scale. The search/portal category has been rated since 2000. Until this year, Google has always lead the ASCI since the first year the index included it, in 2002. Among the top engines, Ask saw the largest gains in satisfaction (5.6%) while Yahoo emerged as the overall winner, beating Google by a single point. But Yahoo and Google were trending in opposite directions, with Yahoo gaining and Google losing a roughly equivalent percentage (see below). AOL saw the biggest decline in … [Read more...] about Ask Jumps, Google Slips and Yahoo Leads American Customer Satisfaction Index for Search

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. We tabulated only nationally-shown ads and only those shown between kickoff until the game ended. See further below for our full rundown and further notes on this. The Count The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 66 ads reviewed. Total national ads (kickoff to end-of-game): 66 Hashtags in ads: 20 total, in 30% of ads overall URLs in ads: 27 total, in 41% of ads overall Twitter in ads: 5 total, 8& of ads overall Facebook: 4 total, 6% of ads overall Instagram:4 total, 6% of ads overall Below, the frequency of both hashtag and URL use as Marketing Land has tracked over recent years: The real surprise this year was URL use overtaking hashtags. Marketing Land first began measuring URLs in 2014. They consistently stayed below hashtag usage until overtaking it … [Read more...] about Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. We tabulated only nationally shown ads and only those shown between kickoff and the end of the game. See below for our full rundown and further notes on this. The count The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 66 ads reviewed. Total national ads (kickoff to end-of-game): 66 Hashtags in ads: 20 total, in 30 percent of ads overall URLs in ads: 26 total, in 39 percent of ads overall Twitter in ads: 5 total, 8 percent of ads overall Facebook: 4 total, 6 percent of ads overall Instagram: 4 total, 6 percent of ads overall Below, the frequency of both hashtag and URL use as Marketing Land has tracked over recent years: The real surprise this year was URL use overtaking hashtags. Marketing Land first began measuring URLs in 2014. They consistently stayed below … [Read more...] about Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%

How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update. What is SEO? Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). For the … [Read more...] about SEO basics: 22 essentials you need for optimizing your site