Lyrics site Rap Genius says that it is no longer penalized within Google after taking action to correct “unnatural links” that it helped create. The site was hit with a penalty for 10 days, which meant people seeking it by name couldn’t find it. That’s been fixed, though it’s unclear how much traffic the site will regain for generic lyrics searches. Rap Genius Back By Name In Google After the penalty, people couldn’t find Rap Genius when searching for it on Google by name. Now, searches for “rap genius” show the site back at the top of Google’s web search listings (though news headlines items do come first in Google’s news box): The company explained in a blog post today that it received a manual action notice from Google on Christmas Day accusing it of unnatural linking, which resulted in a penalty. The Rap Genius post detailed some of the linking practices the company has done and how it tried to correct what it thought … [Read more...] about Rap Genius Back In Google After 10 Day Penalty, Ranks For Its Name But What About Lyrics?
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However, many local businesses neglect to leverage the power that can come through creating and sharing slideshow presentations on the web. Similar to other forms of internet content, slideshows can be optimized and shared in order to expand the “buzz” around a business’s name and internet presence. Slideshows can be a vehicle for a few more inlinks and local citations. And, just as with online yellow pages listings, blog posts and articles, slideshows can effectively be a communications vehicle for reaching more potential customers. Leveraging Your Existing Assets If you and your sales reps or business development people make presentations to prospects or at conferences, those presentations can gain additional mileage by being shared online, where they can rank for relevant searches, allowing your organization to be found. While a presentation file rarely provides the full information and entire context of the live presentation you would make when delivering it in … [Read more...] about 11 Tips For Using Slide Presentations For Local SEO Advantage
The SlideShare acquisition will help LinkedIn add additional features to keep its 181 million members (up 58% from the same period last year) engaged. In recent years LinkedIn has added status updates and community features, hoping to get more people to visit the site when they’re not hiring or looking for a job. SlideShare is very complementary to what LinkedIn already offers. Additionally, the two communities are philosophically similar, in that they have a professional — rather than personal — approach to social networking. SlideShare had 29 million unique users in March, according to comScore, and presentations from the site are embedded across 1.4 million domains, according to the company. SlideShare has promised its users that the standalone service will not go away, though it will be integrated further into LinkedIn. If the deal clears all regulatory hurdles and wins shareholder approval, the deal is expected to close during the second quarter. And what would … [Read more...] about LinkedIn To Acquire Slide Share For $118M, Reports Revenues Of $188M In Q1
share tweet share pin it e-mail share Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few Searchmetrics tips on how not to get buried by the little things that scare users away. Who’s Watching? Two early indicators of content success are Time on Site and Bounce Rate. These metrics give you answers as to how long the average user engages with your content and offer indicators as of how relevant your content is– key metrics that Google and other search engines use to rank your content against others’. Once a visitor lands anywhere on your site, the key to scoring conversions with them often is to get them to take a full tour of everything you have to offer. Beyond calls to … [Read more...] about Click or Treat: Three Content Strategies Guaranteed to Scare Away Users
Today at the Google I/O conference, Google gave developers a preview of how the Google +1 button can be inserted into websites, some of the stats it will offer and said it would be available “in a matter of weeks.” The button will have a counter display similar to how other buttons from Facebook and Twitter work. The image over on the right is a mockup of how it might look at the Huffington Post, as created by Google. +1 Button Comes In “Weeks” No, the Huffington Post doesn’t yet have this button. No one does yet, Google said. But Timothy Jordan, the developer advocate from Google who lead the developer session, said it’s only weeks away. Button Generation Form Installation for most people will be done by using a simple code generator that allows setting of size, whether to include a count and other options. Here’s a prototype of it now (it will likely change a bit): The “JS callback function” will allow developers to have the … [Read more...] about Just Weeks Away, A Preview Of The Google +1 Button For Websites