In early August, Google made some major changes to its “Local Pack” search results by opting to show three results instead of seven. Here are some ways to adjust strategy in order to stay on top of local SEO. Google’s decision to show fewer listings seems to be motivated by mobile. “Three-pack” search results make desktop searches mirror those on mobile with more space for map results and reviews, but less contenders for top rankings. However, search results are hyper-localized, meaning that the three-pack changes pretty often. Plus, there’s an opinion that the top 20 sites listed in the map view seems to be unaffected by the upgrade. This leaves some opportunity for businesses that don’t make the top three, though some opposite cases have also been reported. So what should you do if you find yourself slipping out of view in light of the update? Use SEO PowerSuite or other tools to follow this advice from our experts. 1. Don’t Panic If … [Read more...] about Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO
Slip ups meaning
Google’s lost yet another high profile employee, apparently to Facebook. Another sign that Google’s slipping, to some. Perhaps. For me, Google has become the new “California,” stealing that role away from Yahoo. Come along a tale of equity refugees and companies growing up. California: The Former Golden State I’m a California native. I grew up in Southern California during what some might consider one of the state’s heydays, the 1970s. But as the 1980s unfolded, the state seemed to be in decline. House prices kept going up. People kept moving in. Traffic kept getting worse. People talked about leaving the state. People did leave. In particular, people headed north up the West Coast. Seattle was a popular destination for many “equity refugees,” as I remember them being called back then. People would sell their relatively expensive homes in California and start afresh in Washington State, where the people were fewer, the traffic was less … [Read more...] about On Google Growing Up, Losing Employees & Being The New “California”
Coming back from our SMXAdvanced conference last week, I found myself doing some soul searching. Howwas it that some people could wonder if advanced SEO means spamming searchengines? And have I been contributing to this confusion? For the record — no,advanced SEO doesn’t mean you have to spam. Not in my book. But as SEO hasmatured, I find myself wondering if the importance of good site architecture —search engine friendly design — has become lost as an advanced techniqueitself. And has the battle for links caused us to segment too much intodifferent halves of an SEO "house?" Is SEO splitting apart? Too Blackhat? Lisa Baroneblogged on Friday in her review of the show that it seemed moreblack/grayhat than last year. In particular, she was struck by the very samething at the show that struck me. Microsoft’s Nathan Buggia, leading off inhis presentationfor Search Friendly Development on the second day, opened by saying he’d talkedto some people the … [Read more...] about No, Advanced SEO Does Not Mean Spamming
Remember how Google said recently that it might crack down on listings pages that are simply search results themselves? Readr Michael Nguyen dropped an email today to point out how, ironically, Google is now listing pages from its own Google Product Search service exactly as it has warned others not to do. OK, settle down back there, those of you having a chuckle. Embarrassing? Yes! Intentional? Almost certainly not. Let’s take a look. Try a search for snake light, and you’ll get this: I can’t resist. Let’s dig the hole for Google just a bit deeperbefore I throw down a ladder, so it can climb out. Google’s recent warning about cracking down onsearch results showing up in its search results IS understandable. I mean, ifyou’ve done a search for beard trimmer, who wants to get a bunch of pages that just lead you toshopping sites, like this: See all the results I’ve highlighted in red. Click on any of those, and youend up not at pages giving you … [Read more...] about Google Product Search’s Results Show Up In Google
Google's new system for indexing content on the Internet, Caffeine, went live June 8. It used to be that Google updated its indexes every couple weeks. Now it's darn close to real time. This is good news if you update your content regularly. Since Google now refreshes its index much more frequently, it will be constantly looking for the most relevant results to display for any given search phrase. Wait a minute! What if I'm not adding content to my website regularly? While this isn't an algorithmic adjustment in how websites are ranked, I'd say this new development from Google isn't going to have many positive implications for you. In fact, over time, you may find your site slipping as others who do have a stream of content start to fly past you (or at least show up in the media links in the SERPS above the traditional website links). With Google indexing more content than ever before, there are greater odds that somebody somewhere is producing more fresh content on the same … [Read more...] about The Need for Speed: What Does Google’s Caffeine Mean to You?