Today’s F8 had it all. A cameo from SNL’s Andy Samberg, glitzy new designs, cutting edge new features and compelling product videos. But what was actually announced? Here are the major takeaways from today’s conference: Timeline For all of those complaining about the new Facebook layout, don’t worry- its days are numbered. Today “Timeline” was announced that takes a very different direction that previous Facebook profiles. Timeline was explained as an evolution from the original profile page being “The first 5 minutes of the conversation” to timelines being the “rest of the conversation.” Timelines are very visually appealing, with a large header image atop the layout and large, bold images throughout. The purpose of timelines is very simple: to show the history & highlights of a user. The further back you go in one’s timeline, the less information you will see, effectively showing only highlights from the past. … [Read more...] about New Facebook Features From F8 Include Timeline, “Liking As A Verb,” & More Engaging Apps
Is local search a microcosm of general search or is it the ultimate vertical? I’ve had this debate with a number of people over the past couple of years. Ask’s CEO Jim Lanzone once told me that he felt local was part of almost every vertical, and therefore not a vertical. I agree with him that local isn’t really a vertical because it cuts across everything. But we tend to refer to anything slightly more specific or focused than general search as a “vertical” these days. In my presentation for the “Local Search Marketing Tactics” panel at last week’s New York SES show, I tried to offer an expansive but I believe more accurate definition of local search from a consumer perspective. Local search, as a “verb.” The current, generally used definition promoted by comScore and the Kelsey Group, which I helped formulate while I was there, is basically: search with geographic modifiers or use of a local search engine or an Internet … [Read more...] about Is ‘Local Search’ A Vertical Or A Verb?
The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown nationally, and only ads from after the kick-off until the game was over. Promos for shows on NBC, which carried the Super Bowl, were not included. Our scoreboard at the top of this article has the final count, but here’s the summary with percentages, based on a total of 56 national ads reviewed. The Count & Facebook’s Second Win Hashtags: 28 total, 50% of ads overall Facebook: 4 total, 7.1% of ads overall Twitter: 3 total, 5.3% of ads overall Snapchat: 1 total, 1.8% of ads overall URLs: 25 total, 44.6% of ads overall For the second year running, Facebook edged past Twitter to be the most mentioned social network. Snapchat Debuts In “Pitch Perfect 2” Ad Mentions of specific social networks were rare again — with Facebook and Twitter each slipping one mention compared to 2014. Last year, Instagram got a single mention. … [Read more...] about Super Bowl Commercials With Hashtags Slipped To 50% In 2015
The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 percent of US smartphones, followed by iOS. All others are losing share. Samsung and Apple continue to battle for the top two OEM positions in the market (and around the world). January data from comScore largely repeat and affirm this story line. According to comScore’s survey data Android had a 52.3 percent market share in January. However the Google operating system slipped a bit (1.3 points) as the iPhone gained. Apple’s share grew 3.5 percent to 37.8 percent. The US is probably the iPhone’s strongest market. BlackBerry, Microsoft and Nokia’s Symbian all lost share, a trend that has been consistent for months. On the hardware front, Apple was the top individual smartphone manufacturer in the US, followed by Samsung. HTC and Google’s Motorola lost share — although LG (buoyed by the Nexus 4) gained. ComScore has essentially stopped reporting … [Read more...] about The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade
For the first time, Yahoo has beaten Google in the annual University of Michigan American Customer Satisfaction Index (ACSI). The survey measures U.S. consumer satisfaction across a broad range of business and product categories including “e-business,” which covers search. The survey asks a statistically representative sample of consumers to rate their experiences with portals and search engines according to a number of criteria, which produces an overall satisfaction score on a 100 point scale. The search/portal category has been rated since 2000. Until this year, Google has always lead the ASCI since the first year the index included it, in 2002. Among the top engines, Ask saw the largest gains in satisfaction (5.6%) while Yahoo emerged as the overall winner, beating Google by a single point. But Yahoo and Google were trending in opposite directions, with Yahoo gaining and Google losing a roughly equivalent percentage (see below). AOL saw the biggest decline in … [Read more...] about Ask Jumps, Google Slips and Yahoo Leads American Customer Satisfaction Index for Search