Slip vs press fit

Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide is here to answer that question so that you can capture the attention of your desired audience. Firstly, what is a press release and what purpose does it serve? A press release is a written communication that reports specific but brief information about an event, product release, company update or any other newsworthy happenings. The key point in this description is that, whatever you’re communicating, it must be newsworthy to your desired audience. The main purpose of a press release is to publicise your client or business and generate meaningful coverage. For a press release that will convert into coverage, you should aim to stick to the following steps: 1. Target a particular media sector Like all copy, a press release should be written with a clear target audience in mind. The only difference in … [Read more...] about How to write a press release that will convert into coverage

Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide is here to answer that question so that you can capture the attention of your desired audience. Firstly, what is a press release and what purpose does it serve? A press release is a written communication that reports specific but brief information about an event, product release, company update or any other newsworthy happenings. The key point in this description is that, whatever you’re communicating, it must be newsworthy to your desired audience. The main purpose of a press release is to publicise your client or business and generate meaningful coverage. For a press release that will convert into coverage, you should aim to stick to the following steps: 1. Target a particular media sector Like all copy, a press release should be written with a clear target audience in mind. The only difference in … [Read more...] about How to write a press release that will convert into digital coverage

When I last looked at Android phones in January, Verizon didn’t have a 4G phone. That’s since changed. Indeed, Verizon has three now. In this review, how I found two of them — the HTC ThunderBolt released in March and the Samsung Droid Charge released in May — measured up against each other. Before I get into the specifics, a refresher on how I approach phones. I’m interested in how they work for real life activities that I tend to do, rather than a head-to-head spec faceoff that often isn’t that important. Can I check email with them easily? Snap a photo and make simple adjustments? Can I type on them with one hand quickly? How well can I tweet from them, or check-in on Foursquare? How well does the browser work? For a real torture test, I typically do all these activities while I’m also inline skating at the end of my workday. Alternatively, it’s when I’m on the move, walking on or off an airplane. The phone has to work well when … [Read more...] about HTC ThunderBolt Vs. Samsung Droid Charge

Google’s holding a highly anticipated “can’t miss” press event today. The news? Perhaps the new results-as-you-type your search feature that started showing today. Perhaps something else. We’ll know at 9:30am Pacific Time today, when the event gets underway. Stay tuned for live blogging. UPDATE: For more, see our article, Google Instant: The Complete User’s Guide. Want to watch the event yourself? No problem. Google says it will be webcasted live on its YouTube channel here. What’s likely to be announced? Our preview post has some speculation. We know that speakers who focus on Google’s user interface side will be presenting. We’re getting further reports that more people are seeing a new feature that shows you search results as you type. Add to this Google’s latest logo madness, first a logo yesterday with weird flying balls. Today, a white Google logo that gets filled in with color, as you type. Google said of the first logo … [Read more...] about Live Blogging The “Google Instant” Press Event & How To Watch Live

Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may no longer be the best channel for laser-focused advertising. In this article, I look at five types of online targeting and compare the functionality of SEM versus two other popular marketing channels – self-serve display advertising (Google Display Network) and programmatic display advertising. Types Of Online Targeting Before I delve into the specific targeting features of online marketing channels, let me suggest a framework for evaluation. Broadly speaking, there are five types of online targeting currently available to online marketers: Query – what is the user searching for? Location – where is the user located? Time – what time of day, day of week, and … [Read more...] about AdWords vs. Google Display Network vs. Programmatic Display Targeting