Google has a manual for their team of quality raters. The job of these raters is to analyze websites to determine their quality and then advise Google’s algorithm engineers on best practices for revising the algorithm. Every now and then, copies of these guidelines gets leaked. It’s not likely that Google is surreptitiously masterminding these “leaks,” even though that’s possible. It’s more likely that the community of overeager SEOs and marketers are somehow getting a hold of it, and letting it slip to a wider audience. Recently, it was leaked again, and it brings up a great point to talk about these guidelines, and what it means for content marketing and SEO. What’s Included in the “Quality Rater Guidelines?” The Quality Rater Guidelines is basically a manual designed to help human raters at Google do their job. Think about the manuals you have for your job. They tell you how to do certain things.They’re not terribly … [Read more...] about How to Get in the Mind of Google
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Google's Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service. This is not a new rule, but it appears that the issue has been on the minds of Google's Webmaster Trends Analysts as of late. Friendly reminder that sending automated queries to search engines are generally against their Terms of Service. - Gary Illyes ᕕ( ᐛ )ᕗ (@methode) December 14, 2016 Also this week, Google's John Mueller had a watchful eye on a software company that was promoting its ability to conduct automated queries. @greenlaneseo Is this a blackhat tool or does it abide by the webmaster guidelines & robots.txt? (just curious) - John ☆.o(≧▽≦)o.☆ (@JohnMu) December 14, 2016 This goes to show that Google is always looking out for companies that may or may not be in violation of the company's Webmaster Guidelines, and there's no telling what the consequences might be. We reached out to Bill Sebald, Managing Partner of Greenlane SEO, to get his take … [Read more...] about Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools?
Coming back from our SMXAdvanced conference last week, I found myself doing some soul searching. Howwas it that some people could wonder if advanced SEO means spamming searchengines? And have I been contributing to this confusion? For the record — no,advanced SEO doesn’t mean you have to spam. Not in my book. But as SEO hasmatured, I find myself wondering if the importance of good site architecture —search engine friendly design — has become lost as an advanced techniqueitself. And has the battle for links caused us to segment too much intodifferent halves of an SEO "house?" Is SEO splitting apart? Too Blackhat? Lisa Baroneblogged on Friday in her review of the show that it seemed moreblack/grayhat than last year. In particular, she was struck by the very samething at the show that struck me. Microsoft’s Nathan Buggia, leading off inhis presentationfor Search Friendly Development on the second day, opened by saying he’d talkedto some people the … [Read more...] about No, Advanced SEO Does Not Mean Spamming
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update. What is SEO? Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). For the … [Read more...] about SEO basics: 22 essentials you need for optimizing your site
No, you won’t need night vision goggles or an invisibility cloak to monitor your community. What you do need is to pay attention to your surroundings—your referential universe is an endless source of inspiration if you just give it a chance. Working inside of a system often makes us lose what’s most important in succeeding—the holistic view of the industry. Now, let’s suppose I’m Peppercomm. In case you’re not familiar with that company, I’m a serious PR agency, always putting the interest of the clients first, working under the tagline of being a good listener. However, in my ambitious efforts to create compelling campaigns, I don’t seem to have the time to look around me and see if I’m missing something. DISCLOSURE: The example is just a pedagogical approach, randomly chosen, not paid and not on behalf of the Peppercomm agency. But today I just decided to contemplate the state of facts in my industry. I’m starting from … [Read more...] about Monitoring Your Online Community to Increase ROI