What now comes into clearer focus is Microsoft’s larger integrated PC-mobile push. This is Microsoft’s “one-two punch” and effort — last ditch according to some — to slow the iPad and deterioration of the PC market and re-insert itself into the consumer conversation. Is This “Desperation” or a Bold New Vision? Let’s examine what was announced and consider the potential impact of these products on the market. Pundits, observers and prognosticators appear generally divided into two camps. One holds that “Microsoft is desperate” and these efforts are likely to falter. The other argues that these are bold, exciting moves and will revive the Microsoft franchise. I’m somewhere in the middle of these opposing views. Yet I’m also skeptical that these new products will radically transform Microsoft’s place in the market, as some are predicting. Most likely Microsoft’s Surface will negatively impact other … [Read more...] about Where Will Surface And Windows Phone 8 Be A Year From Now?
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter: Google+ Integration In Google Search Is “Bad” For Everyone It’s only been a few hours since Google announced “Search, Plus Your World”, a deeper integration of content from two of its own products — Google+ and Picasa — into Google’s main search results. And one of Google’s major competitors in the social space is already speaking out against it. In a statement sent a […] Google Maps To Navigate Its Way To Google+ Games In February Google will be releasing a Google maps oriented game for Google+ in February. The preview features some fun music, and looks similar to the old Marble Madness game – except played on a Google Map: The game features some slick graphics that mimic the new Google maps site. The updated site uses elegant HTML5 and … [Read more...] about Marketing Day: January 10, 2012
Realtors are an interesting segment of the small business market. Of quintessential small businesses (SMBs) and entrepreneurs, in some respects, realtors are atypical. One of them is marketing; realtors tend to be more aggressive and creative than other categories of SMBs. Accordingly, this LA Times article talks about how the mood has shifted and local realtors are now embracing the Internet with enthusiasm (but also out of necessity). Real estate ad spending is worth approximately $12 billion in the U.S. annually, according to the National Association of Realtors. And a host of websites are trying to grab chunks of that, from Move.com to Trulia and Zillow. Borrell Associates estimates that online real estate spending is currently worth $2.9 billion but that the category will also see slowing growth ahead. Traditional newspaper real estate spending was up in 2006, representing just over $5 billion in advertising according to the Newspaper Association of America. However, this year … [Read more...] about Real Estate Marketers And Their Dollars Shifting To The Internet
Google’s has released its own open-source browser, Chrome, in direct competition to Firefox and Microsoft Internet Explorer. Yesterday, Danny described his test-drive of Chrome in Searching With Google Chrome & Omnibox and Greg speculated on its future in How Bright Is The Outlook For Chrome?. Both compared Google’s new browser to the incumbents, Firefox and Internet Explorer. But Chrome is actually very different from those two browsers, and significantly different from nearly everything else on the market. Here are the 10 major features that truly differentiate Google Chrome from the competition: 1. It’s being built from the ground up. The Google engineers involved understood that modern day web browsing is about applications and rich media, which normal browsers are not built for, so they started from scratch. 2. Well, not entirely. Chrome is being built on WebKit, the basis of Apple’s Safari browser and the browser in the Google Android mobile platform, … [Read more...] about 10 Key Features That Differentiate Google’s Chrome From Firefox & IE
Chances are that you’ve seen or heard a lot about responsive web site design lately. It’s a popular topic that is becoming a very big deal for business owners and entrepreneurs who have an online presence. But what exactly is a responsive web design? Simply put, it’s when a website is responsive to the device it is being viewed on. This means the layout and/or content of the web site will automatically adapt depending on the device the viewer is using. Responsive design usually four different screen sizes: the widescreen desktop monitor, the smaller desktop (or laptop), the tablet, and the mobile smart phone. Responsive design has become increasingly popular because not only does Google recommend it, but because people are surfing online on various devices. For example, predictions say by the end of 2014 mobile internet usage will be more common than desktop internet usage. It also has implications for online marketing. Research has found that 67 percent of people are … [Read more...] about The Top 10 Responsive Design Sites For Mobile