Is it just me or are SEOs getting a little big for their britches? Specifically, why do so many of them tell business owners that they must optimize their website for hundreds of keywords? Uh, what?Last time I checked, the majority of businesses in North America were small ones. You know, the kind with itty-bitty "brochure" sites that have overly complicated contact forms, say "Welcome to Our Website" on the homepage, and contain barely enough content to fill a real brochure of the paper variety. Now, when the owner of one of these little charmers approaches me for Internet marketing help, I'm not going to tell him that we must optimize his site for hundreds of keywords. Nor am I going to tell him that we need to create a 100 more pages of content to add to their existing 10 to support such a campaign. This is not to say that small websites can't achieve search visibility on the web. But the path they take to get there is going to be a little different than that of their big budget … [Read more...] about Small Website? Small Budget? Why Not a Little SEO Lite?
Every day thousands of retailers and consumers find what they're looking for online: each other. Meeting your perfect match on a small budget is a challenge but by no means impossible. Although more and more big name brands are snapping up bundles of cyber real estate each day, a well-ordered and concise pay per click campaign is actually an ideal marketing solution for businesses operating with modest financial resources because costs are strictly controlled and adverts precisely targeted. Even dedicating as little as 3 pounds per day to search engine marketing will open up a whole new world of sales possibilities. Setting up a pay per click campaign is as easy as registering with a search portal. Once registered, you're invited to create adverts and choose keywords or phrases which are relevant to your business. Are You A Key Holder? As a niche or small enterprise, a tightly integrated campaign using only terms particularly relevant to your product will yield the best results. … [Read more...] about Tips from the Top: Search Engine Marketing On A Small Budget
For a long time, I thought utilizing a strong Landing Page Optimization program was only available to large companies with large budgets. The software to create landing pages on the fly by keyword is pricey, and the learning curve is significant. If you have the time, budget and manpower to utilize a design team and software that builds a landing page for every paid, organic, social and email marketing keyword or blast you send — Awesome! The reality is, most of us do have time and budget limitations. Getting permission to spend thousands on software isn’t likely, but that doesn’t mean you have to give up on the idea. Think a bit deeper and build your landing pages for multiple purposes. In the past, we would build a website, and send clicks to the homepage of that site. Then we got smart, and sent those same clicks to more relevant pages on the site. Then Landing Page Optimization was invented and we started hearing we needed a new page for every keyword, and the … [Read more...] about How To Build Multi-Purpose Landing Pages For Small Budget Advertising
Running a blog often sounds very appealing. You’ll have a place to share your thoughts, build a community, and also generate some much-needed cash. Sounds great, doesn’t it? Well, the reality is it’s not as easy to achieve this as a lot of people make out. I hear the same old things time after time: “Just create awesome content” or “Build a social media following so that you can drive traffic back to your blog.” It sounds obvious, doesn’t it? That’s because it is obvious. Who in their right mind would start a blog with the intention of producing crap content and completely neglecting social media? Morons, that’s who. The reality is you could be producing the most awesome content in the world, but if nobody gets their eyeballs on it then it all goes to waste. I’ve been blogging for a fair amount of time now and have learnt a lot of tough lessons along the way. During my early days of blogging, the thing that I really … [Read more...] about Blogging 101: Traffic Generation for Blogs on a Budget
It’s so easy. Just create amazing content consistently and you’ll be rolling in traffic. I’m kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is four times better than any other form of advertising. Look around online, and you’ll quickly discover that they are not alone. You don’t even have to go further than here. I’ve used content marketing to grow KISSmetrics, Crazy Egg, and now Quick Sprout to well over 7-figure (annually) businesses. I typically get around 100 comments on posts and over 1,000 social shares within days on just Twitter and Facebook alone. Now, it’s taken me years to get here because content marketing takes patience and consistency. But another thing it takes is a budget. If you’re doing content marketing effectively, you’re creating some really valuable next-level content. And if … [Read more...] about How to Make Content Marketing Work for Small Budgets