Last week I caught up with Stephen Woessner, the author of The Small Business Owner's Handbook to Search Engine Optimization. In his book, Stephen outlines a 15-step process to help improve the performance of your website in organic search. In our chat, Stephen gave me some insight into his latest SEO book. [Manoj]: Your book is targeted at Small Businesses, talk to us about the importance of small businesses understanding the foundations of SEO in order to really kickstart their website(s)? [Stephen Woessner]: A small business owner needs to take advantage of every possible competitive advantage, especially during this challenging economy -- and having an effective Web presence is one of the best strategies to increase sales. SEO is a proven, low-cost strategy for increasing Web site traffic, and a business owner does not need technical skills to get substantial results. By following the 15-step process in The Small Business Owner's Handbook to SEO, business owners … [Read more...] about The Small Business Owner’s Handbook to Search Engine Optimization
Small business kickstarter
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Cats & Dogs Living Together: Bing Promotes Firefox If you ever wanted proof that Microsoft has learned that for Bing to succeed, it needs to spread its wings beyond Microsoft, look no further than today’s news that Bing is offering “Firefox With Bing.” That’s right, Microsoft is pushing a rival browser to its own Internet Explorer. Firefox With Bing In a blog post […] Google Tweaks Competition Rank In AdWords Keyword Tool To “Low,” “Medium” or “High” Many users are now seeing a change in the way that Google’s Keyword Ranking tool is providing competition data. Instead of the traditional bars to display competitiveness, Google is now using text as the description. Up until now,this tool used small green bars to display the competitiveness of keywords. The more green in the bar, the more … [Read more...] about The Day In Search, October 26, 2011
The internet is full of tips about how to improve your website, grow your traffic, and how to “earn links” (and hence rankings) by writing great content. That’s great and everything, but it’s also pretty infuriating if you have a brand new website and no traffic yet. If this sounds like you, you may well be asking: How can I earn links (and rankings) when I have no traffic? Without any way to earn links, how am I supposed to get traffic? It’s a vicious cycle, and the truth is that one of the hardest aspects of SEO and internet marketing is making a start and getting the ball rolling. But the good news is even brand new websites can leverage content marketing to start earning links and building traffic. The aim of this post isn’t to make you an SEO expert, it is to help you to do (arguably) the most important three tasks that befall any brand new website on the modern web: Start producing great content Generate targeted traffic Start … [Read more...] about Generating Traffic & Kickstart Content Marketing For a New Website
A lot of people think to be successful in driving sales from social media, you need a big budget. However, big bucks does not always lead to big profit. For example, fast-food giant McDonald’s spent more than $988 million dollars on ads in 2013. Although most of their advertisements are acceptable, one ended up doing more harm than good. For example, when the brand was forced to apologize because of an ad poking fun at air pollution haze in Singapore. While some million-dollar campaigns are successful and have a massive impact on consumers, big-budget marketing strategies do not always drive profits over the long term. Nowadays, it takes some careful planning to capture the hearts of a more demanding market. Oreo, for instance, won the marketing Super Bowl with a real-time tweet during a 34-minute power outage. The company’s social media team seized the perfect chance to post an ad that read “Power Out? No problem.” with a picture of a single brightly lit Oreo … [Read more...] about Why Some Businesses Can Generate Social Media ROI
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?