As a small business, you probably don’t have the time or budget for a statistically significant sample size anyway, so go all in with a wide range of content and options and see what works before you invest a ton into a single piece of content or single strategy by which you plan on judging the viability of social as a channel. … [Read more...] about 8 Social Media Tips for Small Businesses
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The overall outlook for all retail sales isn’t as bright. That 3.4 percent growth estimate is down from last year’s 4.2 percent estimate. The NRF blames things like the “fiscal cliff” debate in Washington and higher payroll taxes for making consumers less likely to spend on discretionary items. … [Read more...] about Online Retails Rosy Outlook: NRF Expects 9-12 Percent Growth In 2013
Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com … [Read more...] about Understanding Ranking Lag Time For New Links
Of course I'd be remiss if I piled on warning after warning about heading down the wrong path without also reminding you everything turned out ok in the end for Pinocchio. Ultimately, Pinocchio proved his worth by saving Gepetto's life and the blue fairy rewarded him with the ultimate conversion: she turned him into a real boy. … [Read more...] about Six Lessons from a Wooden Boy: Lesson Five: The Conversion is the Goal
Depending on the size of the company, one solution might be to hire a consultant to help you bring this position in-house or you could outsource part of the work and keep part of it in-house. As Jessica Bowman pointed out in a blog post entitled The Challenges Of Bringing Search Marketing In-House, “Corporate attorneys have an outside council to assist with questions, accountants have auditors and SEOs need an SEO consultant that they can reach to with questions, concerns, unique situations and the “what happened” emergencies that pop up every now and again." … [Read more...] about Ask SEMpdx: In-house or Outhouse? What Criteria Should a Company Use to Decide How to Handle its Search Marketing Needs?