If you can spread the roles around to others and make sure everyone is committed and following the plan and guidelines, you can ensure that the content strategy, implementation in social, and testing process won’t fall apart the second that other things take attention away from it. … [Read more...] about 8 Social Media Tips for Small Businesses
Small business payroll online
The overall outlook for all retail sales isn’t as bright. That 3.4 percent growth estimate is down from last year’s 4.2 percent estimate. The NRF blames things like the “fiscal cliff” debate in Washington and higher payroll taxes for making consumers less likely to spend on discretionary items. … [Read more...] about Online Retails Rosy Outlook: NRF Expects 9-12 Percent Growth In 2013
A real life example would be this fossil of an article I wrote ten years ago titled Linkability – Why Do Some Sites Have It While Others Don’t? The only update I’ve made to that article over those ten years was to slap a few social widgets on it. According to Google’s cache of that page, it has been at least 18 days since Google crawled it, and it could be weeks before it crawls it again. … [Read more...] about Understanding Ranking Lag Time For New Links
Of course I'd be remiss if I piled on warning after warning about heading down the wrong path without also reminding you everything turned out ok in the end for Pinocchio. Ultimately, Pinocchio proved his worth by saving Gepetto's life and the blue fairy rewarded him with the ultimate conversion: she turned him into a real boy. … [Read more...] about Six Lessons from a Wooden Boy: Lesson Five: The Conversion is the Goal
Depending on the size of the company, one solution might be to hire a consultant to help you bring this position in-house or you could outsource part of the work and keep part of it in-house. As Jessica Bowman pointed out in a blog post entitled The Challenges Of Bringing Search Marketing In-House, “Corporate attorneys have an outside council to assist with questions, accountants have auditors and SEOs need an SEO consultant that they can reach to with questions, concerns, unique situations and the “what happened” emergencies that pop up every now and again." … [Read more...] about Ask SEMpdx: In-house or Outhouse? What Criteria Should a Company Use to Decide How to Handle its Search Marketing Needs?