Remember the Google update I reported in early March? One thing I left out of that story, intentionally, was some chatter that the those noticing a ranking decline around then may have had a bug with the popular Yoast plugin. I left it out because after reviewing the Black Hat World thread in detail, it appeared the general consensus from that community that the bug with the Yoast plugin was NOT related to this Google update because (a) many who were hit didn't have the Yoast plugin and (b) those that did have the plugin didn't strongly believe it was related. There were some that felt their hit was solely related to the plugin but based on A and B, I really felt it was unrelated.What was the bug? Well, Joost de Valk documented it on May 30th. From what I understand, the bug in the plugin did not automatically forward attachments to their original source, which may result in confusing Google but at the same time, from how I understand Google works, Google wouldn't just drop tons of … [Read more...] about The Yoast Plugin To Blame For Google Large Scale Ranking Drop? Probably Not.
Small scale or large scale
In a study conducted by SEMrush and Ghergich & Co., we analyzed 6.9 million featured snippets. Furthermore, we analyzed 80 million keywords. The goal was to break down featured snippet percentages by keyword group. Our focus was on questions, prepositions, and comparisons search phases. I have seen great success earning featured snippets in these three areas. But I wanted the data to back up what I saw on the ground. Now, thanks to SEMrush, I have it. TL;DR Raw Data Linked at the bottom of this article. Let's start by looking at the power of question keywords. New to Featured Snippets? The data says start here! Something shocking happens when I remove questions, prepositions, and comparisons from our large data set. Contrary to popular belief, only 7% of generic keywords have featured snippets. Small studies show higher numbers, but 80 million keywords is the largest study I have seen. (Generic keywords are any non-question, preposition, or comparison keyword.) You can see in … [Read more...] about Large-Scale Study: How to Rank for Featured Snippets in 2018
Question: Is SEO a long-term process or can there be a quick fix solution? Before all you SEOs raise your hand with the answer, lets take a minute to analyze the basis of the question for all the small business owners out there. A lot of businesses are looking for ways to grow their companies without increasing long-term costs. They want profits, and in order to be (and remain) profitable, they have to keep expenses down to a minimum as much as possible. After all, the more you spend, the less profits you have in your pocket, right? This is an unfortunate mindset when it comes to SEO and SEM. Instead of looking at them as an investment that will grow their businesses, owners hope that both SEO and SEM can provide quick-fix solutions that will bring an influx of new customers and soaring profits. And somehow, magically, that influx is expected to stay strong, even without any ongoing marketing efforts. Uh huh. I got two words for you: Coca-Cola. Or Pepsi Cola. Or Wal-Mart. Or … [Read more...] about Is SEO a Long-Term or a Quick Fix Issue?
We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design. You’ll find each expert’s answer grouped by question. You’ll have to assemble the “big picture” takeaways yourself by reading through all the responses. I’ve read through this at least three times now, and each time I come away with new ideas. There is repetition, but there’s enough difference that I believe even the most experienced link builder will have a moment or two of discovery-induced excitement. Thank you, thank you, thank you to the contributors. I can’t wait to put what you’ve taught me to work! And we’ll see you again in part 2, which looks at the technical aspects of what exactly gets … [Read more...] about 30 Link Builders Discuss Backlink Analysis For Campaign Design
We’ve all heard of economies of scale, right? The more you produce of a good/service the easier and more cost-effective it becomes. However, there is also a term called “diseconomies of scale” which states that as you produce more and more, you begin to lose control, which could ultimately lead to lower quality and higher per-unit costs. The positive and negative aspects of scaling are issues that many content marketers are starting to face as the demand for content production, specifically quality content production, continues to rise. Whether you are an enterprise brand with an entire content marketing department producing daily content, or just an SMB with one Swiss-army-knife marketing employee creating a handful of blog posts every month, you inherently have a point at which the production level of content becomes too difficult to control. Don’t fret, as with everything on the internet, there is a way to “optimize”. Increasing your … [Read more...] about Scaling Content Production Without Sacrificing Quality