For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are hundreds of thousands of URLs across several domains in the Atlassian family. So … technical SEO is a really big deal. Kevin went in-depth on topics such as: How they use log file analysis to boost rankings Their process for cleaning up low-quality content Tactics to improve the internal link structure How to promote SEO education internally within a large 2,000+ person company. How they measure and track SEO success in a company with NO sales team and where organic traffic is responsible for 50% of their product sales. Kevin also answered lots of questions from listeners on Twitter Enjoy! Sponsors BuzzSumo – … [Read more...] about 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian
Small scale or large scale
In a study conducted by SEMrush and Ghergich & Co., we analyzed 6.9 million featured snippets. Furthermore, we analyzed 80 million keywords. The goal was to break down featured snippet percentages by keyword group. Our focus was on questions, prepositions, and comparisons search phases. I have seen great success earning featured snippets in these three areas. But I wanted the data to back up what I saw on the ground. Now, thanks to SEMrush, I have it. TL;DR Raw Data Linked at the bottom of this article. Let's start by looking at the power of question keywords. New to Featured Snippets? The data says start here! Something shocking happens when I remove questions, prepositions, and comparisons from our large data set. Contrary to popular belief, only 7% of generic keywords have featured snippets. Small studies show higher numbers, but 80 million keywords is the largest study I have seen. (Generic keywords are any non-question, preposition, or comparison keyword.) You can see in … [Read more...] about Large-Scale Study: How to Rank for Featured Snippets in 2018
Remember the Google update I reported in early March? One thing I left out of that story, intentionally, was some chatter that the those noticing a ranking decline around then may have had a bug with the popular Yoast plugin. I left it out because after reviewing the Black Hat World thread in detail, it appeared the general consensus from that community that the bug with the Yoast plugin was NOT related to this Google update because (a) many who were hit didn't have the Yoast plugin and (b) those that did have the plugin didn't strongly believe it was related. There were some that felt their hit was solely related to the plugin but based on A and B, I really felt it was unrelated.What was the bug? Well, Joost de Valk documented it on May 30th. From what I understand, the bug in the plugin did not automatically forward attachments to their original source, which may result in confusing Google but at the same time, from how I understand Google works, Google wouldn't just drop tons of … [Read more...] about The Yoast Plugin To Blame For Google Large Scale Ranking Drop? Probably Not.
Are you exploring ways to better integrate teams in your agency or consulting firm? Take a look at how we are approaching change management and see if using a software development approach can work for you! For some time now, Seer has extolled the virtues of “breaking down silos” with our clients: getting public relations, SEO, creative and paid media teams, for example, to talk to one another. Heck, we put on a conference at our San Diego office devoted to that very topic. Thing is, looking in the mirror we found, somewhat uncomfortably, that some pretty tall and thick walls separated our own PPC, SEO, Analytics, and Creative divisions (file this realization under, “Doctor, heal thyself!”). At the same time, our clients have evolved and are more complex than ever, requiring and expecting greater expertise, innovation, and sophistication from Seer. We’ve also grown to a size where change management (or the lack thereof) has become a major issue. … [Read more...] about Innovation at Scale: Using a Software Development Model for Change Management
It is no news that mobile devices are rapidly taking over the Web! Latest estimates peg the share of mobile traffic from 10% to 20% of the total Web traffic. Popular websites like Quora and Facebook are claiming that about one quarter of their traffic comes from mobile devices (including tablets). With more and more people having their primary Web experience on mobile devices, this platform cannot be ignored. In fact, companies that innovate specifically for mobile devices are the ones who will have an early lead for the next couple of years. Eventually, every company will have to have a mobile strategy, so there’s no question of whether one should take mobiles seriously; the only question is when, and my answer to that would be: the sooner the better. StatCounter’s data clearly shows how mobile share is steadily growing There are two main aspects of mobile devices that differentiate them from desktops, laptops and other traditional computing devices. The first aspect is, … [Read more...] about How small screen size and location impacts search behavior on mobiles