Finding Black Friday deals can be a hassle when you are busy. If you are using SEMrush for your SEO needs, why not use them for your shopping needs as well? I decided to use the Topic Research tool to think outside of the box: finding the best Black Friday Deals (you can also do this for Cyber Monday). The content ideas are shown in the form of cards with subtopics. You might ask, why is this process better than just Googling something? Well, our Topic Research tool pulls subtopics that rank the highest on the SERP for your seed keyword and also takes backlinking into effect. Google only looks at how many Web pages link to a particular site to determine its relevance. How to Use the Topic Research Tool Type your seed keyword into Topic Research, and you will see a dashboard with the most popular subtopics posting about related topics. Each topic card will show you the top 3 headlines for the main keyword. You can expand this number to the top 10 headlines and titles by … [Read more...] about Find the Best Black Friday Deals Using SEMrush!
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Bing has reprised its Black Friday flyer ads this year, though this time with a different take. Last year’s flyer ads displayed on searches for some retailers and linked to flyers hosted by Flipp. In the 2016 version, the flyer ads appear in a carousel on desktop searches for general Black Friday-related terms. The individual ads featured in the carousel each link to the Black Friday landing page on the respective retailers’ websites. Here is an example of a flyer ad that includes spots for Sam’s Club, Target, Kohl’s, Best Buy and Brooks Running in the initial panel. Black Friday flyer ad carousel on Bing Flipp is among the advertisers included farther down the carousel and links to Black Friday circulars tailored to your location on its site. The ads do not appear to be triggering at this point on retailer brand searches, or in mobile search results or the Bing app. About The … [Read more...] about Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars
We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene in a Southern California Wal-Mart store as one woman unleashed pepper spray on her fellow shoppers to prevent them from getting in her way. Today and for the next few days people will be using a wide range of tools and resources — hopefully not pepper spray — to help them determine what and where to buy to get the best prices on items on their holiday shopping lists. This year there are more tools, sites and mobile apps than ever it would seem. Indeed, there’s just no way to deal with all the online shopping sites and apps comprehensively in one post, but here’s a sample of what’s out there. Search: where it all starts … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried to highlight some resources that may be helpful as you search for gifts over the long weekend and beyond. But before we get started let me first ask the naming gods to next year revisit and banish “Cyber Monday” from the tech lexicon — or dare I say “texicon.” And maybe we need yet a third day (or at least third phrase) after Black Friday and Cyber Monday to acknowledge the role that mobile shopping is starting to play in the whole process. The big search engines Of course all the search engines have shopping sites. Yahoo offers a wealth of resources including a holiday gift buying guide and Black Friday/Cyber Monday deals guide. As part of that you get … [Read more...] about Search Tips For Black Friday & Cyber Monday
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals.From now until November 27th can serve a special Black Friday promotion extension targeting specific keywords.There are three types of keywords included in this experiment:“black friday deals”“black friday deals”,“black friday deals”And variants of the aboveThe ad will show at the top of search results and be included as part of the ads that have promotion extensions.Promotion extensions show special offers as an extension to the main ad, without needing to create new ads.In other words, a Black Friday promotion extension can be easily appended to an existing ad.Here is an example of how it will look:Google stresses that now is the right time to get these deals in front of customers.In an email statement, a Google spokesperson revealed:“100% of searches for “Black Friday” last year happened between November … [Read more...] about Google Ads Introduces Special Black Friday Ad Format