So let’s put this whole thing to rest using a vivid example from a real client of mine. This should prove once and for all (at least until the next updates) that you need to use your own tracking — because you just can’t trust this free Google stuff when it comes to Local (and probably non-Local, either). All data is from the past 30 days: … [Read more...] about How do you deal with local SEO KPIs that don’t pass the smell test?
Another high-profile person is in the news this weekend too. Roger Clemens, the great retired pitcher of the major leagues, was on trial in the US District Court for lying to Congress in 2008 regarding conversations related to steroid usage. Another gentleman says he saw Mr. Clemens use steroids on several occasions. Mr. McNamee states he injected Clemens with hormone-influencing drugs in 1998, 2000, and 2001. … [Read more...] about The Philosophy of the Penguin and its Sense of Smell
Regardless of how you decide to determine authority, bear in mind that it’s more of a quality check than a determining factor — you want to meet minimum thresholds, not chase the purple dragon of high authority. For link quality, we’ve had much better results acquiring natural links from highly relevant niche sites than chasing after a link from the New York Times. … [Read more...] about How To Analyze A Link: Link Building Basics
If the page does not load (i.e., you get a 404/Not Found error, note it and move on). Double check that the header checker you used works properly, but know that sometimes it is a few days to a week between when you collect the lists and run them through the header checker and when you start manually reviewing links. More links may become obsolete during this time. If the page does not load any content, but you do not get an error, you still need to check it. Sometimes links are hidden with same color text, inside invisible frames, or placed off the page via CSS. … [Read more...] about Five Steps To Clean Up Your Links Like A Techie