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When you think about International SEO, it is easy to imagine Global 2000 companies with offices and employees around the globe. It can be equally important to the small business that sells globally from one location. How do you convince the search engines to include you in their international rankings on a country by country level? Google has numerous country code top level domains (ccTLD). Each provides search results targeted for a specific country in its native language: www.google.it.ao, www.google.co.bw, www.google.bi, www.google.ci, www.google.cd, www.google.dj, www.google.com.eg, www.google.com.et, www.google.gm, www.google.com.gh, www.google.co.ke, www.google.co.ls, www.google.com.ly, www.google.mw, www.google.mu, www.google.co.ma, www.google.com.na, www.google.com.ng, www.google.cg, www.google.rw, www.google.sh, www.google.st, www.google.sn, www.google.sc, www.google.co.za, www.google.co.ug, www.google.co.zm, www.google.co.zw Bing takes a different approach. Instead of using … [Read more...] about 11 Considerations For International SEO

Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male usage? The goal of this report was to discover what social networking is actually doing to people in their personal offline lives. These are the highlights and conclusions from the 80+ page report. Who Uses Social Media Networking Sites? Some of the initial information that Pew Internet presents relates to the social user and who they actually are by age, race and gender. One of the most weighty stats about social networking usage is the fact that overall social networking usage has nearly doubled from 2008 to 2010. Back in 2008 26% of adults were utilizing a social networking service (SNS) whereas 47% of adults were using a SNS in 2010. Age Leading the increase in social networking usage … [Read more...] about A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)

The Pew Research Center has released a deep study today that paints an interesting picture of how U.S. adults use the Internet — search engines, in particular — to track their online reputations. One of the primary takeaways that contradicts previous research is that more than half of adult Internet users have “Googled” themselves. The study doesn’t actually use that terminology, but you get the point. According to Pew’s research, online reputation monitoring via search engines increased between 2006 and 2009: 57% of adult Internet users now use search engines to find information about themselves online, up from 47% in 2006 65% of young adult Internet users (ages 18-29) said they had searched for results connected to their name online, up from 49% in 2006 46% of Internet users search online to find information about people from their past, up from 36% in 2006 38% have sought information about their friends, up from 26% in 2006 There’s … [Read more...] about 57% Of Americans Have Googled Themselves: Pew Study

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them. Another complication with discussing and sharing link building queries is that they’re often tailored towards the linkable and shareable assets of a particular organization. Further, two businesses within the same vertical may have widely different linkable assets, and therefore will need to seek different link targets, which requires different queries. Despite their link-protecting reticence and the complexity of communication, the 21 link builders I surveyed delivered a highly-valuable array of advanced link building queries. Thank you to all who participated! … [Read more...] about 21 Link Builders Share Advanced Link Building Queries

URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of popular services, including recommendations and services to avoid (the new DiggBar being one of these). The URL Shortener Mega Chart NOTE (March 2011): I’m hoping to update this article in the near future. Much of the basics are still valid. But you should also see Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter, which is sort of an interim update. To make recommendations, I reviewed various services and how they stacked up in a variety of features. All this got dumped into a spreadsheet, below. You can also view it in full-screen here. Each column represents a feature. Want to know more about that feature and why it is important? Each is explained below the chart. … [Read more...] about Which Shortening Service Should You Use?