Like other tag management solutions, the Satellite technology consolidates tracking code for various analytics, advertising and marketing services. With a tag management just one piece of code can be placed on the site, speeding up loading times. The other added benefit of tag management is it simplifies the entire implementation process so marketers can control the tagging themselves without IT resources. John Mellor, vice president of strategy and business development for Adobe Systems said in a statement. “With dynamic tag management, we are making marketers’ day-to-day work easier and more effective by removing the pain from tagging content to be measured and optimized across industry solutions.” Adobe’s new dynamic tag management solution also includes logic that determines what action should be taken on a page to measure the right data about a particular interaction. Jonathan Watts, director of web analytics for LiveNation said in a statement to Adobe, … [Read more...] about Adobe Adds Dynamic Tag Managment To Adobe Marketing Cloud
Social marketing cloud
Are you on Instagram yet? Maybe you’re like the past me: does Instagram seem just not your type when it comes to social platforms? I am by no means an expert, but there are a few things I’ve learned since opening my business’ Instagram account. Let’s get started and look at how this awesome social platform can start working for your benefit. Why Use Instagram? First off, just why is Instagram such a vital channel to be on? Over the last few years, Instagram has seen significant growth. Pew Research shows the amount of people using the channel has doubled since 2012, making it quite a lucrative channel to be involved with. Also according to the Pew Research study, when it comes to engagement with users, approximately 59 percent of Instagram users get on each day. Which makes getting consistent content out on the channel imperative. Sprout Social notes that Instagram posts get more engagement than other channels. Brands using the channel saw 58 times more … [Read more...] about 9 Ways to Use Instagram in Your Social Marketing
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use correlational reports. However… Correlations are flawed There is a correlation that most of the population wakes up when it’s daylight, this does not mean we cause the sun to rise. Yes there is a correlation but this is not cause and effect. The same applies to social media and organic ranking. Writing awesome, popular, tweets about ‘dresses’ for example, will not allow your site to rank any higher for ‘dresses’. Neither will retweets on Twitter or Facebook Likes help you to rank. Actual, non-correlated, social media and SEO elements Google+ If a searcher is logged on to their Google+ account, Google … [Read more...] about Exploring the correlation between social media and search rankings
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. This year, IDC predicted that CMOs will drive $32.3bn in marketing technology spending by 2018. According to Sean Grimes, Director of IT services for Agilisys, “there is no denying that Cloud Technology is creating as much disruption as the dotcom boom”. But are users seeing the benefits? What is a ‘marketing cloud’? The marketing cloud is made up of a suite of cloud-based marketing tools covering analytics, targeting, social media management, audience management, customer experience and more. It can be used to track and measure customer data, keep tabs on individual users and automate time-consuming tasks. It seems marketers are now beginning to recognise it as a viable alternative to traditional software. ‘What the hell is a marketing cloud, … [Read more...] about Has the marketing cloud lived up to the hype?
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent. There are many reasons for a brand to invest in social media marketing and the results depend on the set goals: Increase awareness Reach a new audience Boost engagement Increase traffic to the site Explore new business opportunities Gain new leads Work with new clients No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year. Brainstorming This is the initial stage that you’ll think of … [Read more...] about The social media marketing checklist your business needs in 2017