You can't look up without reading about another link between social media and search engine optimization. Bing is now integrating Facebook "Like" data into its rankings and Google has just started integrating activity from Twitter, Quora, and FlickR. So the question is starting to be asked, "How do you leverage social media for SEO?" Last week, I challenged folks to stop ignoring social media for SEO, so the inevitable questions ensue: "If I am going to pay attention to social media, just what do I do?" Just as with everything else in digital marketing, you'll be regaled by hucksters that know the secret tricks to really boost your rankings. You'll also hear from true social media experts, but how can you tell the difference? You'll hear about how social media activity affects rankings, so you should start lots of social media activity to raise your profile. You'll hear about how you should create automated personas in social media to retweet and link to your social media content. … [Read more...] about How do you leverage social media for SEO?
Social media and seo
Every now and then Search Engine Guide's Associate Editor Stoney deGeyter finds himself on the phone with a potential client trying to talk them into putting their conversation on hold and giving me a call. Why? Because they're in a position where they need to focus on both social media and search engine optimization to build a successful site, but they only have the budget to do one at a time...and at this time, they need to put search engine optimization on hold and focus on social media.As much as Stoney enjoys working with companies to make sure their sites are search engine friendly and their content is fully optimized, the truth is his services are not always going to deliver the best bang for their buck. There are times when it simply makes more sense to focus on social media. In fact, making the right choice of where to start your marketing efforts can be essential to generating the additional revenue needed to invest in BOTH Social Media and SEO. (sound familiar? You must have … [Read more...] about How to Know When Your Site Needs Social Media Before SEO
At the enterprise level, the two disciplines actually have a lot in common beyond the strategic and tactical crossover. Like SEO, social media cannot be segmented as a separate activity or fully owned by any one department. Yet social media is often siloed within an organization, making it more difficult to effectively coordinate social and SEO. In addition, for every way that social media initiatives can support SEO, there as just as many ways they can create conflicts or issues. But since overcoming roadblocks and coordinating efforts across multiple departments and business units is already a fundamental part of enterprise SEO, what’s one more thing to deal with? With that in mind here are five ways to better leverage social media for enterprise SEO. 1. Google Authorship & AuthorRank For publishers and content-oriented sites Google Authorship is good initiative for demonstrating the direct connection between social media and SEO to the organization. It is also a good way … [Read more...] about 5 Ways To Better Integrate Social Media & Enterprise SEO
Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I think the die has already been cast on the importance of social media and whether or not it should be an integral part of SEO. (It should.) The real question is, “Can SEO thrive without social media?” To that, I firmly believe the answer is “No”. Not today, and not for as long as social media continues to play a role in shaping society. Until the great EMP hits, I don’t see social media losing its grip on how we live our lives. Which means, search engines will look for ways to incorporate certain social signals into their ranking algorithms. And rightly so. Social media, essentially, is the real-time pulse of what we like, dislike, love, and loath. It only makes sense that search engines want to measure this in order to make rankings more relevant for both the masses and each person … [Read more...] about How Social Media Changed SEO And Why You Need It
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use correlational reports. However… Correlations are flawed There is a correlation that most of the population wakes up when it’s daylight, this does not mean we cause the sun to rise. Yes there is a correlation but this is not cause and effect. The same applies to social media and organic ranking. Writing awesome, popular, tweets about ‘dresses’ for example, will not allow your site to rank any higher for ‘dresses’. Neither will retweets on Twitter or Facebook Likes help you to rank. Actual, non-correlated, social media and SEO elements Google+ If a searcher is logged on to their Google+ account, Google … [Read more...] about Exploring the correlation between social media and search rankings