According to Shareaholic’s “Social Media Traffic Report,” the web’s top eight social platforms – including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google+, LinkedIn, and YouTube – drove 31.24% of overall traffic in December 2014, up from 22.71% just one year earlier. So what does that mean for your business? If you’re not actively participating in social media marketing, you’re missing out on a major share of your potential website traffic. Shareaholic’s data comes from the program’s network of “300,000+ websites reaching a global audience of more than 400 million unique monthly visitors.” Simply put, their data – and the implications of their conclusions in general – represent a huge amount of traffic. If the number of social media referral visitors your site is currently capturing is underperforming, taking the steps below can easily improve your traffic by 300% – if not much more. … [Read more...] about How a Social Media Audit Can Improve Web Traffic
Social media audit
If you don’t have a social media strategy, you aren’t alone.According to a recent survey, 50 percent of businesses admit to not having a documented social media strategy.Uh oh?Yes! Without a strategy, you are gambling.Purposeful and strategic usually wins the social media game.Here’s a step-by-step guide to creating an effective social media strategy.1. Write an Executive SummaryStart your strategy with an executive summary.This should be a one-pager, succinctly and clearly identifying your social media purpose and how it ties into your current business goals and objectives.Establish the primary goal and specific objectives you are trying to achieve. Be sure to identify a channel focus and avoid trying to be all things to all social media platform.Benchmark and include measurable outcomes to assure all players are defining success with the same expectations. Larger goals need granular objectives.Example: Grow your Instagram audience by 20 percent.2. Do a Social Media … [Read more...] about 9 Simple Steps to Creating an Effective Social Media Strategy
Social media is an important tool for businesses to use in their marketing plans. Most actions on social media are free. They provide you with a great way to gain visibility and brand recognition. You can also get a lot of interaction on social media for business. However, what do you do to ensure that your social media marketing plan is solid. Audit your current social media presence Before you think of where you’re going, it’s good to take a step back to see where you currently are. When auditing your social media for business, you should look at a few areas. These are: Which networks you’re currently active on, Whether those networks are optimized with photo and cover images, website URL, descriptions, images, and more, Which networks bring you the most value, And how do your profiles compare to your competitors’ profiles. Document who your ideal customer is You need to get specific here. For example, if you identify your ideal customer as parents, … [Read more...] about How to Use Social Media for Your Business Marketing Plans?
Last month, I took a look at Big Brands and how we’re approaching Social Media. After I wrote that column, which talked a lot about how the book on Social Media largely remains to be written for big brands, a number of things happened. First of all, we had our annual internal SEO and social media conference at Yahoo!, where we spent a great deal of time talking about how we, as a company, should organize around social media. Then, I spent a few days at SES San Jose talking to folks around the industry as well as catching up with some of the presenters from our internal conference. Finally, at Yahoo! we began to take the first steps toward really organizing and coordinating our social media efforts. All the ensuing conversation gave me a glimpse of at least one possible picture of how big brands will successfully latch onto social media and use it intelligently as marketing channel going forward. You are here The truth is that at Yahoo! and other big brands, there is already a … [Read more...] about When Big Brands Meet Social Media
Social has continued its growth trajectory into a key marketing channel for businesses, but what impact — if any — does it have on your SEO campaign? And can we improve our measurement of social success? Though Google’s head of webspam Matt Cutts has repeatedly stated that social media signals do not currently influence SEO rankings (and though Google has recently dropped authorship annotation from its search results pages), Google remains invested in understanding social/authority signals and incorporating these signals into its algorithm on some level. The expectation that Google will increasingly shift algo weight towards social signals — from any source — remains a driving force for the adoption of improved social media campaigns in the digital marketing blend. But, in fact, there is already plenty of benefit to closely monitoring social success for SEO benefit. Driving Traffic & Capturing Backlinks The obvious areas of indirect influence for SEO … [Read more...] about How Social Campaign Audits Can Inform Your SEO