Social media best campaigns

Whether engaging in a multi-channel advertising campaign or simply trying to expand your online presence, Social Media is one platform marketers cannot afford to miss as we move into 2012. Several leaders have emerged as viable options for marketers to engage with their target audience to an extent which would not have been imaginable a decade ago. But how can a marketer maximize their returns for an advertising campaign centered in Social Media? In the following paragraphs, we will go through the different steps required to calculate the return on investment of social media users, and the impact they can have on marketing campaigns. As we delve further into this example, we will focus on Facebook and Twitter, the two leading networks in the market. To determine the value of a social media campaign, measuring return on investment (ROI) relative to your goals is imperative to success. When measuring ROI, it is crucial to identify the known variables and how they influence the overall … [Read more...] about Measuring The Value And Success Of Targeted Social Media Marketing Campaigns

Influencer marketing involves a lot of listening, planning and experimenting. These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. One important word of caution though: Social media influencers should be tackled with huge care. Remember each of those people has a dedicated online audience: If you appear too spammy, they have eager ears to describe their bad experience to. An influencer media campaign can thus turn into an online reputation crisis. Always think twice before pitching the influencers anything: Brainstorm together with your team before taking any action. 1. Start listening: Brand24 The first step to setting up a solid influencer marketing program is to start listening to your audience on social media. Not only will it allow you to better engage with people who discuss your brand or products, but it will also help you better understand niche influencers, what they do for a living and how to best approach them in … [Read more...] about 6 tools for a better, smarter social media influencer campaign

Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of 13 tactics proposed from the content marketing arsenal, social media was the most popular. So the question stands: how can a B2B marketer ensure that his or her social media inbound campaigns are the most effective they can be? Here’s a closer look at some of the lessons I have learned consulting for social media on behalf of clients in the last few years. Take a close look at the nexus of B2B business models and the primary function and benefits of social media. By understanding where these two most effectively connect, it becomes easier to see where marketers can invest their time to get the best results in B2B social campaigns. The B2B … [Read more...] about How To Run A Successful B2B Social Media Marketing Campaign