Social media comes in a variety of flavors, each with a very different end result. Networking campaigns occur on social sites like Twitter, Facebook and LinkedIn where users or companies interact with others in the community. Social media news campaigns push content out onto larger social news networking sites like Digg and Reddit. While both of these are types of social media marketing, the results are anything but similar. The main concept behind social media networking is that users can connect and communicate with each other. Usually a successful social media networking campaign isn’t judged by the traffic sent, but by the relationships built. Exposure and buzz Having a presence on the various social networking sites allows users or companies to connect with the community in ways that would be impossible with traditional media. Interesting stories, valuable links, and funny anecdotes proliferate quickly across these networks. By using social networks, it is possible to gain … [Read more...] about What Results Can I Expect From My Social Media Campaign?
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Images are one of the most popular forms of social media news content for a variety of reasons. This form of media is easily consumed, transfers information quickly, usually requires less reading and can project a great deal of information (many times more so than text). People are busy and not willing to give away their time unless they know something is worth it. Images require a very low time investment, making them a medium that will never die. Almost any business can make this social media medium work in its favor, and the results from a successful social media campaign that utilizes images can be fairly impressive. For targeted content, try using groups of images rather than a solo image. A group of images should help to provide visitors with more comprehensive content, which many times can garner more social votes (example). Tastefully mark original images If your content is original, feel free to place your URL in the bottom right of the image. Images are the easiest form of … [Read more...] about How To Use Images Successfully On Social Media Sites
As social media continues to evolve rapidly and influence the way we communicate, small businesses simply have to get into the game or risk being left behind. It’s hard to ignore the power of social media marketing when it’s done correctly. The sheer number of social media users is just the beginning; imagine the possibilities when you can reach all of those people and get your business in front of them. Just consider: Facebook has a billion people using it each and every month Around 5 million photos are added to and shared on Instagram every HOUR Half a million people use Twitter each month More than 3,000 hours’ worth of video are added to YouTube each hour The Plus One button for Google+ is clicked more than 2 billion times every day Smart business owners are already taking advantage of this. Nearly 90% of the Fortune 500 companies are using social media. Don’t assume you have to be some enormous company to grow your business with an innovative social … [Read more...] about How to Execute a Successful Social Media Marketing Initiative
It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social media sharing. How do I get more followers? What should I share? When should I share it? And how often should I be sharing? Social media frequency is one that we’ve enjoyed experimenting with a lot at Buffer. How many times per day should we posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense? Fortunately, we’re able to check in with a bunch of great research on frequency to get a baseline for what might be best practice for a social media schedule. We’re incredibly grateful for our friends at SumAll for placing all this awesome research into a beautiful infographic that makes the question of “how often to post” a breeze to answer. Infographic: How Often Should You Post on Social … [Read more...] about How Often Should You Post on Social Media?
June was a busy month in the social media world! Facebook rolled out numerous updates, including their highly-buzzed about Author Tags which are being likened to Google Authorship. It’ll be interesting to see how this pans out! A common thread among the updates across various platforms seems to be expanded search and direct buying capabilities. Lesser-discussed social platforms like Tumblr and Reddit also made the news this month, with Tumblr adding new search functionalities and Reddit navigating some controversy from a recent announcement by their interim CEO. Without further ado, here are this month’s social media updates, broken down by network: Facebook Facebook introduced Author Tags. When implemented on a website, Author Tags allow people to easily follow the author of a piece of content on Facebook. These tags are integrated in the byline of story preview in the news feed and link to the author’s Facebook page or profile along with the option to follow. Learn … [Read more...] about This Month in Social Media