SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real-life search marketing ninjas! This year’s topics include: Advanced AdWords Training: Paid search optimization hasn’t reached a stalemate! Boost your PPC campaigns with best practices and advanced strategies, taught by AdWords expert Brad Geddes. Learn all the latest strategies and concepts in keyword research, writing compelling ad copy, targeting methods and landing page testing to ensure your PPC campaigns are running efficiently. International Search Summit (ISS): Broaden your international presence with tactics from a panel of global search experts. ISS, orchestrated by international SEO authority Andy Atkins-Krüger, is your place to obtain … [Read more...] about Sharpen your SEO, SEM and social media marketing skills with a SMX Advanced workshop
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As social media continues to evolve rapidly and influence the way we communicate, small businesses simply have to get into the game or risk being left behind. It’s hard to ignore the power of social media marketing when it’s done correctly. The sheer number of social media users is just the beginning; imagine the possibilities when you can reach all of those people and get your business in front of them. Just consider: Facebook has a billion people using it each and every month Around 5 million photos are added to and shared on Instagram every HOUR Half a million people use Twitter each month More than 3,000 hours’ worth of video are added to YouTube each hour The Plus One button for Google+ is clicked more than 2 billion times every day Smart business owners are already taking advantage of this. Nearly 90% of the Fortune 500 companies are using social media. Don’t assume you have to be some enormous company to grow your business with an innovative social … [Read more...] about How to Execute a Successful Social Media Marketing Initiative
We all remember from Marketing 101, that the ability to measure the effectiveness of marketing activities and calculating ROI is imperative to a company’s go-to-market strategy. While it is quite easy to measure ROI with most traditional marketing channels like print, radio and even search marketing; it’s much more difficult to measure ROI from social media marketing. In fact, just a few months ago; Comscore announced a research and development initiative that is designed to provide comprehensive measurement of conversational media such as blogs, wikis and community-driven social media sites. Unfortunately, we all know that Comscore studies can take anywhere from 6 months to 2 years to complete; and most marketers probably don’t have that time to wait. So, here are a few things you can do today to measure the effectiveness of social media. Standard ‘Engagement’ Metrics In most cases, if you are leveraging social media, you are driving traffic back to your … [Read more...] about Measuring Social Media Marketing: It’s Easier than you Think!
There are many ways marketers can use social media, and we often see a lot of great examples of social media marketing from products or national brands and local businesses that really thrive on generating brand loyalty and involvement from their customers. But what if your product or service is something with a long sales cycle rather than a sought-after consumer product, or if your target audience is composed of IT managers or CFOs rather than moms or college students? You can still reach key B2B stakeholders through social media marketing. But without the right strategies and tactics in place to reach these buyers on the right platforms, your social media efforts can end up hurting, rather than helping, your business. Here are some of the biggest social media marketing mistakes to avoid – and what to do instead. 1. Dedicating Resources to the Wrong Platforms Regardless of your business size or industry, building a robust social media presence is vital – but it … [Read more...] about 6 Huge B2B Social Media Marketing Mistakes to Avoid
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent. There are many reasons for a brand to invest in social media marketing and the results depend on the set goals: Increase awareness Reach a new audience Boost engagement Increase traffic to the site Explore new business opportunities Gain new leads Work with new clients No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year. Brainstorming This is the initial stage that you’ll think of … [Read more...] about The social media marketing checklist your business needs in 2017