Last year in New York, Search Engine Land held its first SMX Social MediaMarketing conference. I’ve been organizing conferences for nearly 10 years now,and this one was exceptional, if I say so myself. Every speaker blew me awaywith great ideas on how to tap into social media to drive traffic and help withsearch marketing efforts. Missed out?SMX Social Media is comingback, April 22 & 23, to Southern California. With ourearlyregistration price expiring this week on March 15, I wanted to give readersthinking of attending the show a quick overview of what to expect, including anew keynote discussion panel "Social Search: The Human Challengers," involvingJason Calacanis of Mahalo, Jimmy Wales ofWikia Search, and Steven Marder ofEurekster. The day will kick off with SEOmoz’s Rand Fishkin doing hisSocial Media Marketing Essentials session. Rand has a wonderful overviewdesigned to help anyone get oriented to the world of social media. He’ll leaveyou wanting to run out … [Read more...] about Search Engine Land’s SMX Social Media Marketing Conference
Social media marketing sites list
When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have to come up with a new way of measuring social media success. While many people argue that the current metrics are no longer applicable, here’s a look at how we can adapt the currently available methodologies and apply them to social media marketing campaigns. Submissions and shares On a very basic level, every time someone submits or shares content from your site to a social site (regardless of how well that submission does) you build a submission history for your site and you also get a link back. Since many of these social sites have substantial PageRank, even moderately successful shares aren’t a complete loss (even if they … [Read more...] about Social Media Marketing ROI – Metrics And Analysis
“What’s our Social Media Strategy?” Has anyone in your company asked you this lately, or at all? Chances are if you haven’t heard this question from a VP yet, you will soon. It’s what everyone is trying to figure out – not if we should be using social media, but how we should be using it. In this column, I’m going to look at a few ways that Yahoo!, and others, are using social media and how it’s evolving from a big-brand perspective. But first, a bit of perspective Why is it that SEOs typically end up being the ones in their respective companies who are responsible for social media? On the surface, the two activities have little in common. SEO can be very technical in nature, both in strategy and in practice, while social media looks a lot more a like a public relations campaign. But just to reset, when sites like MySpace, Facebook, Twitter, even Digg started to become popular, SEOs could readily see the potential for promoting their own … [Read more...] about When Big Brands Discover Social Media Marketing
Although both “international SEO” and “multilingual SEO” have become popular keywords for all types of agencies to target in their own self-promotion efforts and are popular type-ins of the relevant domains, “international social media” isn’t yet anywhere on the radar. The term “social media agency” is searched for in Google just 1,900 times globally per month compared with “seo agency” which hits 9,900. Perhaps the buzz lags behind the reality? Why so? Too difficult, perhaps? At a recent conference I watched a debate on whether it was possible to ghost write the CEO’s views in a Twitter account. I thought the discussion intriguing as I personally spent 10 years writing for CEO’s in the days when they were distributed to journalists in the form of a press release with a stamp on the envelope. I’m sure that many PR folks have done the same. Forget ghost-writing, let’s translate Nor did the approach … [Read more...] about Is International Social Media Marketing Just Too Difficult?
As social media continues to evolve rapidly and influence the way we communicate, small businesses simply have to get into the game or risk being left behind. It’s hard to ignore the power of social media marketing when it’s done correctly. The sheer number of social media users is just the beginning; imagine the possibilities when you can reach all of those people and get your business in front of them. Just consider: Facebook has a billion people using it each and every month Around 5 million photos are added to and shared on Instagram every HOUR Half a million people use Twitter each month More than 3,000 hours’ worth of video are added to YouTube each hour The Plus One button for Google+ is clicked more than 2 billion times every day Smart business owners are already taking advantage of this. Nearly 90% of the Fortune 500 companies are using social media. Don’t assume you have to be some enormous company to grow your business with an innovative social … [Read more...] about How to Execute a Successful Social Media Marketing Initiative