You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at before any of the above conversations even begin: the design. You need to make sure your site is designed and performs in a way that is suitable for social media. Most social communities are not filled with web novices or beginners. They are filled with internet savvy individuals, who know what a site should look like, and more importantly, which sites are legit and which sites are just spammers trying to look legit. Below are some tips and suggestions that you can apply to your site, to make it social media friendly. Be Modern. It has never been easier to upgrade your site with a modern design. Web design templates are for sale everywhere, sites like 99designs.com offer contests to get designs, and there are a ton of templates and designs that you can … [Read more...] about Is Your Site Social Media Friendly?
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In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it’s time we start treating our social postings with the same amount of gravity as we do our content. Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they’re content all the same. They’re written to get attention; they can be optimized for search and deliver powerful search signals; and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company. Just like with content: if your content isn’t beneficial to your company, why write it? If your social media posts don’t do anything of value for your business, why waste your time on it? … [Read more...] about How To Treat Your Social Media Strategy Like Your Content Strategy
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video. Social networks which were previously text-centric have made a point of integrating more flexible and better-quality options for embedding media, and the last few years have seen the astronomic rise of several key platforms which revolve entirely around visual media. New entrants to the social media scene also reflect this trend, finding new and adventurous things to do with visuals – take Peach, whose users communicate with GIFs, drawings and artful combinations of text and images. Or the newly-minted Yubl, which is driven by eye-catching graphics that users can tap to react to. In this article and its follow-up, I’ll be looking at four major players in visual social media – Instagram, Pinterest, Tumblr and Snapchat – and how you can make the most of their unique features in a marketing context, as … [Read more...] about How to use visual social media part one: Instagram and Pinterest
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use correlational reports. However… Correlations are flawed There is a correlation that most of the population wakes up when it’s daylight, this does not mean we cause the sun to rise. Yes there is a correlation but this is not cause and effect. The same applies to social media and organic ranking. Writing awesome, popular, tweets about ‘dresses’ for example, will not allow your site to rank any higher for ‘dresses’. Neither will retweets on Twitter or Facebook Likes help you to rank. Actual, non-correlated, social media and SEO elements Google+ If a searcher is logged on to their Google+ account, Google … [Read more...] about Exploring the correlation between social media and search rankings
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, Boz Boschen, Digital Media Director for ndp, joined me to talk about how far social advertising has come over the last several years. We also chatted about where it’s going, and how those in the advertising sphere are adapting. How Social Media Advertising has Evolved Within digital media, it’s always interesting to see how consumer habits change over time. Looking at the pace of change, it always seems like the thing that pops up this weekend becomes popular where it’s completely unexpected. Of course, it’s very hard to look into that crystal ball and see where things will be in five or seven years. I think where we are today is really the age of platforms, as everyone is saying. It’s really becoming more about adjusting the ad experience to match that environment in social media. We know … [Read more...] about How Social Media Advertising Has Evolved