Social media is about the hottest topic there is right now in the online marketing world. Search marketers and traditional marketers are both obsessed with finding ways to drive interest and traffic using this new medium. But how many of them are actually investing in social media marketing and how many are simply offering up half hearted efforts? Drew McLellan posts today to ask if social media marketing is still more hype than reality. Drew points to a new survey from Coremetrics that shows a mismatch between supposed interest levels and marketing investment. The survey reveals 78% of marketers feel social media marketing will give them a leg up on their competitors. But Drew writes: They talk a good game, but they're not really putting their money where their mouth is. Just 7.7 percent of their total online marketing spend was allocated to it compared to 33 percent to online advertising and 28 percent on online promotion design and implementation. The biggest issue seems to be … [Read more...] about How Do You Value Social Media?
Social media networking sites
I recently wrote a piece demonstrating how companies can use social media and networking sites to help control their online reputations. I want to take this a step further and describe some of the benefits social media sites are providing for small to medium sized businesses (SMBs). Some of the most popular sites include Facebook, Flickr, LinkedIn, and YouTube however, it does not stop there as the list of sites is nearly an endless with new ones coming on board all the time. Even eBay and Netflix have jumped on the social bandwagon, allowing users to create social media profiles within their accounts. It probably won't be too long before every site has some sort of social media or networking aspect built into it. This leads to the question of "what opportunities are available in this space to help SMBs?" 1. Branding Opportunities In the same manner that it is important for companies to make sure they have all the various domain names that relate to their brand (.com, .net. … [Read more...] about 5 Ways Small Business Can Benefit From Social Media/Networking Sites
Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male usage? The goal of this report was to discover what social networking is actually doing to people in their personal offline lives. These are the highlights and conclusions from the 80+ page report. Who Uses Social Media Networking Sites? Some of the initial information that Pew Internet presents relates to the social user and who they actually are by age, race and gender. One of the most weighty stats about social networking usage is the fact that overall social networking usage has nearly doubled from 2008 to 2010. Back in 2008 26% of adults were utilizing a social networking service (SNS) whereas 47% of adults were using a SNS in 2010. Age Leading the increase in social networking usage … [Read more...] about A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. The benefits of social media marketing include brand awareness, building your overall profile with specific audiences, connecting with a broader conversation in your niche, and driving traffic and exposure to your key content. If you want a general background on the relationship between social media and B2B companies, see my article, How to Run a Successful B2B Social Media Campaign. Choosing the right network is the first step to running a successful campaign; here’s a closer look at how to determine where to invest your time. Strategies For Determining What Social Networks Your Audience Uses Whenever possible, I recommend basing your social network choices on data. Depending on where your firm is in the … [Read more...] about How To Choose The Right Social Media Networks For Your B2B Business
Social media is one of the cornerstones of modern content marketing. Not only does it give brands a direct line of communication with their target audience, it also provides them with a solid content distribution channel – making them capable of reaching millions with the right content. Building your brand on social media will also benefit your SEO by driving qualified traffic to your site. Naturally, a lot of content marketers would fixate on big networks like Facebook and Twitter. But even though these social media giants have over 2 billion active users combined, there are smaller networks that can easily outperform them in terms of driving engagement. Cue in Pinterest. What’s so Special About Pinterest? From a content marketer’s perspective, Pinterest pins are like fine wine; they get better over time. Studies show that pins have an average half-life of 151,200 minutes, whereas tweets and Facebook posts have 24 minutes and 90 minutes, respectively. This means your … [Read more...] about How to Use Pinterest to Supercharge Your Social Media Presence