Social media comes in a variety of flavors, each with a very different end result. Networking campaigns occur on social sites like Twitter, Facebook and LinkedIn where users or companies interact with others in the community. Social media news campaigns push content out onto larger social news networking sites like Digg and Reddit. While both of these are types of social media marketing, the results are anything but similar. The main concept behind social media networking is that users can connect and communicate with each other. Usually a successful social media networking campaign isn’t judged by the traffic sent, but by the relationships built. Exposure and buzz Having a presence on the various social networking sites allows users or companies to connect with the community in ways that would be impossible with traditional media. Interesting stories, valuable links, and funny anecdotes proliferate quickly across these networks. By using social networks, it is possible to gain … [Read more...] about What Results Can I Expect From My Social Media Campaign?
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Images are one of the most popular forms of social media news content for a variety of reasons. This form of media is easily consumed, transfers information quickly, usually requires less reading and can project a great deal of information (many times more so than text). People are busy and not willing to give away their time unless they know something is worth it. Images require a very low time investment, making them a medium that will never die. Almost any business can make this social media medium work in its favor, and the results from a successful social media campaign that utilizes images can be fairly impressive. For targeted content, try using groups of images rather than a solo image. A group of images should help to provide visitors with more comprehensive content, which many times can garner more social votes (example). Tastefully mark original images If your content is original, feel free to place your URL in the bottom right of the image. Images are the easiest form of … [Read more...] about How To Use Images Successfully On Social Media Sites
You’ve heard it before, “Content is king”, but is it really? When it comes to promoting content in social media, content is not what’s solely going to drive popularity to your campaign. Content is still a very important factor, especially if you are using a resource hook to drive traffic and links. I’ll wait for future posts to dive into all the factors that drive popularity to your content through social media promotion but today I am going to cover an important element, social proof. Wikipedia defines social proof as: “Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior.” Naturally, humans look for external cues or indicators of influence when they are making decisions regarding consumption, time, attention, and engagement. With the Web constantly inundating users with a steady flow of … [Read more...] about How to use Social Proof for Social Media Content Promotion
While having great content and an appropriate message are crucial for success on social media news sites, having a quality user help with promotion is essential to build momentum. Contacting and conversing with top users who share similar interests as you can be beneficial in helping to spark your content and get it noticed. This is meant to be a resource to find all of those top social users that people continually speak about so you can find related power users on the social site of your choice. Social Media News Digg. Even though Digg eliminated its list of the top Diggers years ago, they’re still listed in a few different locations: Socialblade.com. Socialblade aggregates data on all stories that become popular and on the users that submit them. This wealth of information not only shows you statistics on Digg users, but also on the statistics behind what it takes to reach Digg’s home page. Banned Diggers are included on many of the lists, but are highlighted in red … [Read more...] about Where To Find Social Media Power Users
Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male usage? The goal of this report was to discover what social networking is actually doing to people in their personal offline lives. These are the highlights and conclusions from the 80+ page report. Who Uses Social Media Networking Sites? Some of the initial information that Pew Internet presents relates to the social user and who they actually are by age, race and gender. One of the most weighty stats about social networking usage is the fact that overall social networking usage has nearly doubled from 2008 to 2010. Back in 2008 26% of adults were utilizing a social networking service (SNS) whereas 47% of adults were using a SNS in 2010. Age Leading the increase in social networking usage … [Read more...] about A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)