Reshare and Repurpose If you have a post that has received a high number of interactions, that means you can still use it in the future. Sharing is not an effective strategy as it is, which means that you would have to reshape your content. This can be in the form of simple tweaks, like adding an image, or a new quote. This would prevent spamming, and will help give more visibility to your previous content. … [Read more...] about Boost Your Conversion Rate Through Effective Social Media Marketing
Photoshop is an extremely useful tool, but you can’t deny that it’s expensive—especially if you’re not a designer, photographer, or individual who will use it to its full potential. Pixlr is an excellent alternative. It’s a free, easy-to-use online photo editor that allows you to edit images from anywhere. You can upload photos or simply edit them from a URL, and do everything from adjusting the brightness and clarity to adding type. … [Read more...] about 8 Visual Content Tools To Up Your Social Media Game
CONCLUSION Marketing in the digital age changes rapidly, and social media is just the latest revolution in its landscape. As of 2016, 92 percent of marketers agreed that social media is necessary for their business, a significant change from 86 percent in 2013. Social media marketing has opened new doors for small businesses, while demanding that larger and already established businesses become more marketing-savvy. It has given every company the opportunity to succeed in this new age. 90 percent of brands have a presence on some form of social media: how has your brand adapted to the social media age of marketing? … [Read more...] about How Social Media is Changing the Digital Marketing Landscape
Free account creation aside, brands are now willing to dedicate a small portion of their budget in order to reach large amounts of people in a simple way. By carefully choosing how to advertise, companies can utilize a small budget and still run successful ad campaigns. When using traditional advertising, those with the biggest budgets tended to get ahead of the game – who can afford the biggest billboard in the best location? They could reach more people, and therefore they were more likely to achieve the success they wanted. However, this is no longer the case. Thanks to advanced yet affordable targeted advertising programs, companies can select their ideal customers based on things such as geographic locations, keywords, customer profiles, and browsing habits. … [Read more...] about How Social Media is Transforming the Digital Marketing Lanscape
Social media is an important tool for businesses to use in their marketing plans. Most actions on social media are free. They provide you with a great way to gain visibility and brand recognition. You can also get a lot of interaction on social media for business. However, what do you do to ensure that your social media marketing plan is solid. … [Read more...] about How to Use Social Media for Your Business Marketing Plans?