There is an ongoing discussion trying to better understand what Google+ brings to the table. Recently, the stats were released that Google+ now has 90M users and about 60% log in every day. Will Google+ ever be that “Facebook killer” that everyone keeps speculating? That has yet to be demonstrated. My hunch is that it won’t. Not because it can’t, but because I am not convinced that was ever the goal of Google+. Not A Facebook Killer This leads me to believe that Google may be building a network simply to enhance our search results, not necessarily to kill Facebook. The concept of a social graph, which was brought to life by Facebook, may be what Google is really creating. But not for the Social network; for relevance in the search results. Enhanced Relevant Results From Google Google has always been about relevance, and if information I tell Google enhances that relevance, then the search engine provides a better user experience . As an offshoot, there is a … [Read more...] about Growing Your Social Network – Quantity, Quality and enhanced results
It’s no secret that Facebook’s existing search engine is bad; that drum has been beaten to death. But you don’t have to wait for Facebook to make it better; there’s a pretty darn good Facebook search engine out there now. It’s called Trove, and it’s officially launching on Tuesday. But you can connect your Facebook account and get started now; the site had a soft launch about two weeks ago. I’ve been testing it, and it’s easily the best Facebook search experience I’ve seen. There are a few missing features that I’ll mention below, but Trove’s potential is obvious. Seth Blank, Trove’s founder and CEO, says the service isn’t a replacement for Facebook search. He’s sure Facebook will eventually have its own great search experience. But the Trove team, which totals three full-timers plus contract help, is aiming bigger: at social search in general. “Social search is like an iceberg,” Blank said … [Read more...] about Already The Best Facebook Search Around & Set To Tackle Other Social Networks Next
The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or a piece of antique oak furniture for his bedroom? Does the query [internet security] reflect the needs of a consumer fed up with viruses or a CIO looking for a $10 million enterprise solution? John Battelle has called a search engine a “database of intentions,” but that database is often fuzzy, to say the least. In many cases, it would be much easier for marketers to know who the user doing the search was, as opposed to for what they were searching. Take the two examples above: if you knew that the searcher was a 19-year-old college student whose favorite brands were [Axe deodorant] and [Bud Light], you could probably determine quite quickly whether either query was right for your advertising budget. But, with the exception of the limited use cases of Google’s RLSA (retargeting lists for search ads), the ability to … [Read more...] about How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns
Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social networks in its Knowledge Graph. As first spotted by Bernd Rubel and reported by Search Engine Roundtable, Google is now showing icons for social sites including Facebook, Twitter and even MySpace and others. The Knowledge Graph panel on a search for “U2,” for example, shows links to the band’s profiles on Facebook, Twitter and Myspace, along with Google properties like YouTube and Google+. The social links don’t appear in all Knowledge Graph panels, and different social sites will show up for different Knowledge Graph entities. Search for “Starbucks,” for example, and you’ll still only see the company’s recent Google+ posts. Search for “Bono” and you won’t see anything from any social network. Search for “Scarlett Johansson” and you’ll only see a Myspace icon … [Read more...] about Google’s Knowledge Graph Finally Shows Social Networks Not Named Google+
Google’s plan to socialize its various applications continues. GoogleOperating System hasspotted code in Gmail that may lead to aFacebook-style news feedof status updates from your Gmail contacts. More about this and Google’scontinued “stealth social network” moves below. Back in September, Googlelaunched a friendsupdate feature on Orkut. Activity Streams & Other Social Nuggets From Leaked Google Video covers thisplus how Google is working to create “activity streams” for all of its productsas a way to make them more social and akin to Facebook. In October, Google got behindOpenSocial, a wayfor various social platforms to share social data and let developers produceapplications for that data. However, so far OpenSocial doesn’t seem to have donemuch to socialize Google products. Instead, Google seems to be continuing alongthe lines of making (often mistaken) assumptions that people in your Gmailcontacts are also those you’d want to … [Read more...] about Google The Stealth Social Network?