It's been well over a year since I first wrote about how the social networking frenzy is impacting the personal and professional reputations of Internet users. Since then, we've continued to see stories about how many companies are now running Google searches before hiring applicants. In fact, it's becoming more and more common for companies to decide not to hire someone based on what they've found in a potential hire's online profile. As I was looking around Facebook a few weeks ago, I found myself wondering if we're reaching the point where we not only have to worry about our own profiles, but the profiles of the people we associate ourselves with. I've watched the online marketing industry flock to sites like Facebook and LinkedIn over the past year and I'm sure I'm not the only one who has noticed the race to show off one's "social power" by building up massive lists of contacts. I've come across more than one profile associated with 500+ or even 1000+ contacts and thought to … [Read more...] about Are Your Social Networking Connections Hurting YOUR Reputation?
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Everyone’s been talking about how the social graph is the next evolution of search. Search 4.0. The next step forward after Search 3.0’s blended and personalized search. Today, Mahalo is taking that next step and adding a social layer to their search results. Jason Calacanis, Mahalo founder, says that the problem of search will be solved by a combination of machines, human curation, and social interaction, and with today’s launch of Mahalo Social, Mahalo adds the beginning of that elusive social interaction. The new features include profiles and the ability to recommend links for search terms. Much like Digg or Delicious, users can add friends and see what those friends are recommending. Below, more information on how Mahalo plans to deal with spam, work with webmasters, and if this approach will scale. Jason acknowledges that Mahalo is a content site rather than a search engine. 30% of the site is editorially generated by their staff, but it’s presented in a … [Read more...] about Mahalo Adds The Social Graph To Search
Like search? Who doesn’t — great traffic, huge brand value and an audience ready to convert. Like social media? What’s not to like — huge growth, tons of buzz and an entire new marketing frontier that is opening up. For the search marketer looking at social media, how does it measure up? Which social media sites are most “search like?” This article looks at the issue and tries to chart it all out for easy comparison. To answer, let’s start with some definitions. The terms “social media” and “social media site” are often used to describe web sites and online services that can be radically different from each other. Facebook gets grouped with Flickr because they’re both “social.” Social, yes — but there are subcategories that are important to know. This is how I breakdown social media sites, based on watching the space and talking with social media marketers over the past few years: Social News … [Read more...] about How Search-Like Are Social Media Sites?
Believe it or not, millions of people in other countries besides the United States around the world are using social media. Although social media got its start in America with sites like MySpace and Facebook, these sites and their competitors have gained online popularity throughout the world. Some of the most popular international social networking sites are unheard of in America, but that doesn’t mean that there aren’t millions of users. Ironically, sites that appear weak when compared to Facebook, are actually strong contenders overseas, like Friendster and Hi5. These sites have basically faded into oblivion in the United States, but they continue to have steady usage in Asia and Europe. While the URL of the site may vary, American and other international citizens use social networking and bookmarking sites in the same ways. Because there are actually millions of users worldwide that use social networking sites to share content and stay connected with friends, companies … [Read more...] about International Social Networking and Marketing Around the Globe
Now more than ever, people are flocking to the Internet to find information. Newspaper circulation has gone down at a rapid rate, while the era of smartphones, tablets, and the Internet continues to grow. In February 2010, Search Engine Land reported that there are 34,000 Google searches per second. That is a lot of people looking for information. Search engine queries and information read on blogs, social networks, and other websites make up the majority of answers to questions online. With the continuous growth of technology, one thing remains the same since our grandparents’ grandparents were alive: public opinion and sharing your experiences with others. Even though a large majority of the older members of our family tree didn’t have the Internet, cell phones, or e-mail to tell others about their experiences with businesses and products, they still shared their opinions with whoever would listen. The Internet gives us this same platform, but with a larger audience and … [Read more...] about Social Networks vs. Search Engines
Have you heard of GetGlue and Miso yet? They are the next big thing to hit geo-location social networking applications. And the best part? They don’t utilize your location at all. Instead, they focus on what you are doing. Think of it as if the Facebook status post and Foursquare had a baby, and it was a lazy couch potato who wanted to check in to TV shows like Lost and movies like The Green Mile when it shows for the thousandth time on AMC. This couch potato wants to see who else is watching what they are watching, and maybe they want to talk about it online. Or just maybe, they see that their friend is watching the Lakers game too, so they text them and tell them to come over so they can watch it together. Users Check In, Advertisers Cash In On Entertainment Events Couch potato or not, entertainment social networks have created a community of TV, sports, and movie watchers who love “checking in” to what they are watching. Just like with FourSquare and Gowalla, … [Read more...] about Engaging In Entertainment Social Networks
Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male usage? The goal of this report was to discover what social networking is actually doing to people in their personal offline lives. These are the highlights and conclusions from the 80+ page report. Who Uses Social Media Networking Sites? Some of the initial information that Pew Internet presents relates to the social user and who they actually are by age, race and gender. One of the most weighty stats about social networking usage is the fact that overall social networking usage has nearly doubled from 2008 to 2010. Back in 2008 26% of adults were utilizing a social networking service (SNS) whereas 47% of adults were using a SNS in 2010. Age Leading the increase in social networking usage … [Read more...] about A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)
American Social Network Usage The study revealed that 76% of Americans use social network sites, a higher adoption rate than that of European countries’ 73%. To no surprise, Facebook topped the list of social networking sites with 70% usage in the United States. Some other staggering Facebook stats show that 58% of users also log in daily, and the average Facebook session is 37 minutes. The second most popular U.S. social site is LinkedIn (22% penetration) and Twitter is third (20% penetration). An interesting statistic about Twitter is that while 77% of Americans know about the site, only 20% use it. While 73% of Europeans engage with at least one social network, 50% choose to only participate on one network. The market split is a bit different in Europe as 62% of Europeans use Facebook, 16% are on Twitter and 12% are active on Vkontakte. Social media is a daily routine to many as 60% of Europeans log into their social accounts every day. Western Europe is lagging behind the … [Read more...] about Global Social Network Stats Confirm Facebook As Largest In U.S. & Europe (With 3 Times The Usage Of 2nd Place)
Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter. Ranking On Google: The SEO Way For those unfamiliar, the process of trying to rank better on Google and search engines in general is called search engine optimization. We’ve even got a short SEO video that explains it: Success with SEO depends on a range of signals that search engines interpret, such as those covered on our Periodic Table Of SEO Ranking Factors. You could build a web site, then hope that site gains enough favorable signals to rise up in Google. But for individuals, tapping into social media sites allows you to rank better on the favorable work those sites have already done or gained with Google. Ranking On Google: The Social Media Way A new infographic from the people at BrandYourself explains this more. It covers stats based … [Read more...] about Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)
In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it’s time we start treating our social postings with the same amount of gravity as we do our content. Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they’re content all the same. They’re written to get attention; they can be optimized for search and deliver powerful search signals; and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company. Just like with content: if your content isn’t beneficial to your company, why write it? If your social media posts don’t do anything of value for your business, why waste your time on it? … [Read more...] about How To Treat Your Social Media Strategy Like Your Content Strategy