As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent. There are many reasons for a brand to invest in social media marketing and the results depend on the set goals: Increase awareness Reach a new audience Boost engagement Increase traffic to the site Explore new business opportunities Gain new leads Work with new clients No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year. Brainstorming This is the initial stage that you’ll think of … [Read more...] about The social media marketing checklist your business needs in 2017
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. After every such social media brand fail, we experience a familiar cycle. Somebody (or multiple somebodies) instantly shames them on social media. The brand (usually) apologizes. The world moves on. Then a few days later, it happens. A respected industry publication publishes something like this: X Social Media Lessons From [Brand’s] [Social Media Update About Whatever] In 2016 – truly a year filled with disasters if there ever was one (and one best summed up by Vice in April after Prince died) – social media blunders still managed to spark swift and bitter outrage. You see, apparently there are still some lessons that social media managers, directors, and coordinators need to learn. I disagree. There’s only one lesson. But first… May the Delete Button Be With You At the end of the year we were treated to several “Top Social Media Fails of … [Read more...] about The ONLY lesson from every social media brand fail example ever
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, Cynthia Johnson of American Addiction Centers and SEJ Executive Kelsey Jones discuss why having a set social media strategy for multiple locations is important, as well as how it ties into local SEO. The Importance of Creating Social Media Strategies for Different Locations American Addiction Centers acquired our company RankLab in July and we’ve actually doubled in size since the acquisition. We eighteen facilities across the United States and some of the local brands have several locations within one area. We also have the national brand, American Addiction Centers. Something that was really important was to make sure we had a brand presence because it is a behavior and health care company. Aside from that, we also want to make sure that we’re claiming all of the local pages including Facebook, Google … [Read more...] about Creating Social Media Strategy for Multiple Locations
Google’s plan to socialize its various applications continues. GoogleOperating System hasspotted code in Gmail that may lead to aFacebook-style news feedof status updates from your Gmail contacts. More about this and Google’scontinued “stealth social network” moves below. Back in September, Googlelaunched a friendsupdate feature on Orkut. Activity Streams & Other Social Nuggets From Leaked Google Video covers thisplus how Google is working to create “activity streams” for all of its productsas a way to make them more social and akin to Facebook. In October, Google got behindOpenSocial, a wayfor various social platforms to share social data and let developers produceapplications for that data. However, so far OpenSocial doesn’t seem to have donemuch to socialize Google products. Instead, Google seems to be continuing alongthe lines of making (often mistaken) assumptions that people in your Gmailcontacts are also those you’d want to … [Read more...] about Google The Stealth Social Network?
Did you know there’s a way to tag links on pages to indicate socialconnections? I’d heard about this vaguely, but you can bet there’s going to bemuch more public awareness and potential use, thanks to Googlelaunching its new Google Social Graph API. Now available, the API allows developers todiscover socially-labeled links on pages and generate connections between them. "We want to make the connections searchable. We think there are a few thingspeople will do with that.We think they’ll build some [social linking] exploration tools," said DavidGlazer, a director of engineering at Google who oversees the company’sOpenSocial effort. The API lets developers locate links that make use of theXFN andFOAF labeling systems. XFN is prettyeasy to understand. If I wanted to link to my personal blog and indicate it wasmine, I could do it this way: Daggle rel="me"> See the code underneath the link? That’s the code used to make the link. Therel="me" part says … [Read more...] about Google Social Graph API Launched