It’s not as simple as just picking a good image Even though open graph tags use an open standard, each platform (Facebook, Twitter, WhatsApp, etc) treats open graph tags slightly differently. Some even have their own proprietary ‘versions’ of open graph tagging, too. Twitter’s ‘twitter card’ markup, for example, bears a strong resemblance to, and overlaps with, open graph tagging. As an open project, the open graph is constantly changing and improving, too. Features and support come and go, the documentation isn’t always up to date, and individual platforms make (and change) their own decisions on how they interpret it, and which bits they’ll implement. And as the web itself continues to evolve, there are more and more ‘platforms’ where people can share content, and where the open graph is used. From Slack, to WeChat, to tomorrow’s productivity and social media apps, they’ll all rely on the open graph, but use it … [Read more...] about Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags • Yoast
Socially useful productive work activities
Twitter says the buy will help the company “create innovative new ad products and consumer experiences” in social TV. The acquisition follows on the December announcement that Twitter is partnering with Nielsen to create the “Nielsen Twitter TV Rating,” the first industry-standard metric for second-screen activity. In today’s announcement, Twitter says it’ll work with Nielsen “on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV.” Bluefin’s products haven’t been solely Twitter-based, but in its announcement, the company says that’s where the vast majority of real-time social TV activity happens. While our products have always included data from multiple social media services, the reality is that Twitter is the platform where the overwhelming majority – about 95% – of public real-time engagement with TV happens. So we … [Read more...] about Twitter Buys Bluefin Labs To Develop Social TV Products
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. The benefits of social media marketing include brand awareness, building your overall profile with specific audiences, connecting with a broader conversation in your niche, and driving traffic and exposure to your key content. If you want a general background on the relationship between social media and B2B companies, see my article, How to Run a Successful B2B Social Media Campaign. Choosing the right network is the first step to running a successful campaign; here’s a closer look at how to determine where to invest your time. Strategies For Determining What Social Networks Your Audience Uses Whenever possible, I recommend basing your social network choices on data. Depending on where your firm is in the … [Read more...] about How To Choose The Right Social Media Networks For Your B2B Business
While social media efforts do affect your search rankings, it’s probably not in the way you think. Google doesn’t directly factor social influence and interactions into the ranking algorithm, but that is no reason to ignore social channels or slow down your social marketing efforts. It’s Not the Social Sharing, it’s the Results The simple act of having a social profile doesn’t do a thing to help rankings. Anyone can create a profile on a social network, any time. Facebook says anywhere between 5.5 and 11.2% of their monthly active users are fake/duplicate accounts, and considering that represents 67.65 million and 137.76 million fake/duplicate accounts, it’s easy to see why social “presence” doesn’t equate to increased ranking. These spam accounts offer no real value to consumers, and that’s what the search engines look for. Activity and sharing on social channels leads to increased visibility and links, and links lead to … [Read more...] about Why Social Media Affects Your Company’s SEO
Google’s plan to socialize its various applications continues. GoogleOperating System hasspotted code in Gmail that may lead to aFacebook-style news feedof status updates from your Gmail contacts. More about this and Google’scontinued “stealth social network” moves below. Back in September, Googlelaunched a friendsupdate feature on Orkut. Activity Streams & Other Social Nuggets From Leaked Google Video covers thisplus how Google is working to create “activity streams” for all of its productsas a way to make them more social and akin to Facebook. In October, Google got behindOpenSocial, a wayfor various social platforms to share social data and let developers produceapplications for that data. However, so far OpenSocial doesn’t seem to have donemuch to socialize Google products. Instead, Google seems to be continuing alongthe lines of making (often mistaken) assumptions that people in your Gmailcontacts are also those you’d want to … [Read more...] about Google The Stealth Social Network?