On December 16th, The Drum magazine highlighted a new “day” called Sofa Sunday. “Sofa Sunday” was named for the expectation that millions of people would shop using their smartphones on the Sunday that follows Black Friday. The prediction was that browsing from m-commerce would be highest between 9:00 p.m. and 11:00 p.m. that day. Did the prediction match the reality? What Happened To Mobile Traffic On Sunday 30th November? Through grouping together data from some large online retail clients in the UK, I was able to see some top-level data on trends. As you can see from the chart below, impressions were dominant from computers for the most part of the day and peaked at around 8:00 p.m. with mobile taking over as the lead impression generator from 9:00 p.m. to 11:00 p.m., exactly as predicted. Though mobile impressions did heavily drop at 11:00 p.m., they remained double those of computers! Though mobile was a clear winner toward the end of the day in terms of … [Read more...] about Insights Into PPC Traffic From “Sofa Sunday” In The UK
Here is a photo from a Google event in Dublin with a sofa, a couch, made out of shrubs or bushes. I totally expect the Google office there to have some of these sofa bushes to be planted throughout the space in the upcoming weeks.This photo was found on Instagram.This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about Google Sofa Bush
Over at ClickZ we’ve published a very handy mobile design article by digital consultant and ClickZ writer Andy Favell, entitled six strategy questions to address before you design and build a mobile-friendly site (or app). We thought it was so terribly handy, that we’re going to excerpt it here for you now on SEW. For the full guide, click on the link above. A mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear business objectives, do the due diligence on who, what, when, where, why and how. This is the first part in a ClickZ series looking at the DNA of a successful mobile-friendly website. Smartphones outsell PCs four to one (IDC, March 2015), but it has taken many years for mobile/smartphone web use to rival desktop use. One barrier to growth of mobile web is the fact that bloated PC websites do not work well on a mobile device. The search engines want to change this. Both … [Read more...] about Strategy advice for designing and building a mobile-friendly site
The mindset of implementing a paid search campaign usually begins with determining what keywords and phrases will bring targeted traffic to a website. And as critical as this thought process is, a shift to the idea of what targeted traffic will produce the most conversions is in fact a better route to go. “Well, Justin isn’t that the same thing?” And my answer is “Not really.” While one starts with the creation of a campaign, the latter starts with the end goal centered on conversions. Most PPC Managers think they are considering this point, but four months into a campaign with high cost/conversions and less than appealing conversions, we soon realize we didn’t build out PPC strategies the right way. We didn’t focus initially on the conversion metrics that are important to our companies or our clients. There are so many conversion rate optimization write-ups on how websites can improve landing page and website optimization, and I don’t … [Read more...] about 20 Ways To Increase Conversion Rate Optimization For PPC Advertising
For any of you out there who aren’t sports fans, this probably isn’t shaping up to be the best summer of your life. Between Euro 2016, Wimbledon and the Olympics, we’ve been bombarded with reminders that our weekly half-hour at the gym probably isn’t cutting it. But, whether you love them or hate them, there’s no denying that events like these bring people together on an international scale that can scarcely be rivaled. You only have to take a look at Google trends and the enormous surge in traffic around sporting events to see what a huge opportunity this is to connect with people: I can think of few advertisers that wouldn’t love to take advantage of huge spikes in public interest like this, but is it appropriate for everyone? Where’s the line between effectively tapping into that public interest to better performance and just jumping on the bandwagon for the sake of it? A handful of Merkle|Periscopix clients chose to run activity … [Read more...] about Should you hitch your campaigns onto the sporting bandwagon?