As infographics increase in popularity, we’re receiving more requests about how clients can add them to other marketing channels. By the end of the consultation, the client usually has a complete marketing plan to promote their current infographic, as well as boost their other channels with them in the future. If you’re unsure of what to do with an infographic or where it would live, check out these five ideas for this new, popular content. Spice up Your Blog With Some Infographic Color Text posts might be easy, but visuals provide the engagement that keeps visitors clicking. In HubSpot’s Content Marketing report for 2016, they found that content with relevant images gets 94% more clicks than pure text content. Plus, brightly colored visuals increase the visitor’s eagerness to click by 80%. This means that a quick way to increase your readership and audience is to feature visuals like infographics. The good news is you don’t have to post daily or weekly … [Read more...] about Tips to Incorporate Infographics and Marketing
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Technology has made volunteering or giving a monetary donation to our favorite non-profit organization as convenient as possible. As technology continues to advance at an increasingly speedy rate, we can expect to see more opportunities for non-profits to reach donors and the people they help. For example, mobile devices will help non-profits engage with supporters and more effectively communicate with volunteers and staff members. Big data and analytics are being used to learn which channels are the most effective in reaching donors or how to plan fundraising events. The Cloud provides cheaper alternatives to services that were normally too pricey for non-profits. Software will be able to enhance the user experience. And social media networks provide access to donors, supporters, volunteers, and patrons. Non-profits aren't just using technology to help their causes, though. They're also innovating the tech sector themselves. Take the following ten non-profits, in no particular order, … [Read more...] about 10 Non-Profits Making a Difference in the Tech Sector
There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems are designed for and work great with content, but few SEO considerations are included in how that content is implemented throughout the website. There are two kinds of duplicate content, onsite and offsite. Onsite duplication is content that is duplicated on two or more pages of your own site. Offsite duplication is when the content of one site is displayed on other websites. Onsite duplication is an issue you have control over while offsite duplication may be beyond your control. Both are problematic. Why is Duplicate Content an Issue? The best way to explain why duplicate content is bad is to first point out why unique content is good. Unique content sets you apart. It makes you different. It helps you stand out. Why? Because that content is unique to you and you alone. When you use the same text to describe your products as the … [Read more...] about The Complete Guide to Mastering Duplicate Content Issues
More than half of consumers worldwide are willing to pay more for products and services from brands that are committed to making a positive social or environmental impact, according to a global survey conducted by Nielsen, which is why giving back is no longer just a non-profit business model. Similarly, BDC-Ipsos released a survey that found that 60% of Canadian shoppers were willing to pay an additional 5% for products and services that were considered ethical. The same survey also reported that consumers would stop purchasing from a company with irresponsible business practices; and I don’t think the results are simply because us Canadians are so nice, eh. These surveys were discussing exactly the types of for-profit/for-change hybrid businesses that this article is focusing on. The new super-breed of business, a hybrid between profit and purpose. Welcome to socially-responsible for-profit businesses that have had “change the world” written in their business plan … [Read more...] about Profit Meets Purpose: 5 Companies That Give Back
There is nothing more important to your search success than your value proposition. Go ahead. Click away. I know you probably don’t spend much of your time on such things. It’s all keywords and copy, copy and keywords. Yet, keywords and ad copy only get you so far. For your visitors, these answer the question, why am I here? The value proposition answers the next question, why should I stay? In the context of a webpage, your value proposition will be effective if it has the following characteristics: 1. Easy to grasp 2. Relevant 3. Clearly presented I sometimes call this the page proposition. For search traffic, you have some flexibility. Your page proposition doesn’t have to be the same as the value proposition of your business, unless you’re sending searchers to your home page (those poor visitors). Instead, think of your destination pages as an arresting picture, like those you find in a National Geographic magazine. The picture captures the eye, and the … [Read more...] about What Is Your Page’s Caption?