We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene in a Southern California Wal-Mart store as one woman unleashed pepper spray on her fellow shoppers to prevent them from getting in her way. … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials
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3. Push Holiday Content Make sure your customers hear about your holiday sales through your ad copy, email campaigns, blog posts, and dedicated landing pages. Whenever possible, include the year in your headlines to assure customers that your sales are current. You should also overhaul your website, so visitors immediately notice your upcoming sales. You can even add a countdown timer to your homepage if you want to generate a sense of urgency. … [Read more...] about 11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday
Prime Day 2018 was so popular that the US site crashed just 5 minutes in! This only goes to show the growing popularity of Prime Day. Amazon also had other troubles this Prime Day, with many European workers choosing to stage a walk-out. Despite these setbacks, the 2018 holiday was still a huge success for Amazon. … [Read more...] about What’s more valuable: Black Friday or Prime Day?
The topics that are covered better by your competition. The topics that have not been written about that you might want to capitalize on. The type of ads or content your competitors are running for the holidays. If your competitors have content/ads for a specific item. 4. By finding a competitor's top articles for holiday deals, you can see what the traffic is to their site. … [Read more...] about Find the Best Black Friday Deals Using SEMrush!
‘Seasonal evergreen’ trends Electrical products have high search volume all year-round, with peaks at the same time year on year, so the strategy is a little different from sharp peaking seasonal trends, such as ‘Winter coat’ demand at the end of each year. We refer to this as a ‘Seasonal evergreen trend’, as you need strong presence year-round, coupled with a plan for capitalising on peak demand. … [Read more...] about Black Friday trends: planning your electrical product strategy