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Over the last few years, social media has had a huge impact in our everyday lives. It has completely changed the way we engage the world, both locally and internationally. However, much of what is showcased focuses on the negative aspects of social media, such as people using it as a place to vent or rant or as place for cyberbullying. Despite our nature to focus on the more negative moments in social media, there are still many people using social media outlets to do great things in our world. From the nonprofit, for-profit, and even ordinary individuals, here are four examples of how social media is being utilized for social good. Groups For Revolutionary Action In 2011, social media played a very significant role during the Arab Spring revolutions in Egypt, where people came together and found support in their common desire for change. After 18 days of protest, the president of Egypt, who was disfavored for rising commodity prices and suppressing freedom and media, gave up his … [Read more...] about 4 Ways Social Media is Utilized for Social Good

It’s no secret that marketers are relying on social media as a significant part of their marketing strategy. In fact, according to Social Media Examiner, an astounding 92% of marketers have indicated that social media is important for their business in 2014. That was up from 86% of marketers during the same study conducted in 2013. So how are big brands making the most of social media? We’re going to answer that question by exploring a number of case studies showing how brands identify buyer personas, create unique social media campaigns, and handle customer service issues. Editor’s Note: To learn more on how to create a social media strategy for multiple clients, check out Debbie Miller’s Marketing Nerds episode. Your browser does not support the audio element. How to Identify Your Buyer Persona According to the Buyer Persona Manifesto, a buyer persona is “an archetype, a composite picture of the real people who buy, or might buy, products like the ones … [Read more...] about Mastering Social Media for Big Brands

Tomorrow, March 8th is International Women's Day and Google has a special Google logo, aka Google Doodle, for the day. The logo is going live 12 hours early on all Google properties around the world, in order to make sure those who don't go to Google on Saturday see it the day before. The Doodle is heavily animated and features a 90-second video showing how women have historically been underrepresented in almost all fields. Here is that video. It is interesting Google is posting this because just the other day a study came out showing only 17% of Google Doodles in the past two years had women in them. Team lead Ryan Germick agreed with the study, saying "We've been working to fix the imbalance in our doodles." In this Doodle Google has featured over 100 women, they include: Cee Chatpawee, TV host, IT Princess, Thailand Chinaza Godwin Christiana, Student, Nigeria Easkey Britton, Surfer and the first woman to surf in Iran, PhD and doctoral candidate, Ireland Rahimah Yussof, Developer … [Read more...] about Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated

Are you marketing only to the larger countries in the world? That may be a mistake, and I’ll explain in this post, where I’m taking you to one of the smaller countries in Europe. The Netherlands is only 16,000 square miles, but still has 17 million people living on that small piece of ground, and offers great insight into the way Europe does search and where the future will take us. So why is the Netherlands interesting? In the Netherlands you will find 85% of the population online. That makes it second in the world behind Korea when it comes to internet penetration. I will try to give you some insights in the Dutch online community, because if you understand the Dutch you will be able to optimize better and get better conversions. Like most countries, the Netherlands has its own “rules” about what works—and what doesn’t—just like other countries around the world. Not afraid of eCommerce This weekend the Netherlands celebrated a national … [Read more...] about That Small Country In Europe Offers Big Opportunities

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google, Yahoo, Bing Bury GeoCities.com, But Some Zombie Sites Are Still Alive Although some GeoCities web sites are still online, all three major search engines have removed the domain from their search indices. As of this morning, a site:geocities.com search on Google, Yahoo, and Bing shows that geocities.com is dead and buried. Yahoo announced earlier this year that GeoCities — a free web hosting service that it bought […] Google Releases Voice Search In China For Nokia S60s Google announced that it had released voice search for Mandarin Chinese for Nokia S60 phones. This is potentially huge — if Google gets it right — because of the massive population in China. It could also drive more search usage and frequency. Google trails Baidu on the PC but mobile represents an opportunity for Google […] Multilingual Marketing, SEO And The Global … [Read more...] about The Day In Search, November 2, 2009