South coasts

Brent D. Payne is the SEO Director at Tribune Company, whose properties include the Los Angeles Times, Chicago Tribune, and Baltimore Sun. In one form or another, Brent has been engaged in search engine marketing for over a decade. He’s also a well-known name in the SEO community, with many speaking appearances augmented by an extremely active Twitter account. As one might expect from a highly experienced and social SEO, Brent has much to say about in-house SEO, optimization of news content … and a whole lot more. I hope you enjoy his insights. Q: Describe the career path that brought you to the Tribune. Brent: Brent D. Payne was born on a rainy September day in … just kidding. My background is in technical sales and marketing. I applied for my first ‘real job’ at the age of 19 by responding to an advertisement in the local Ogden, UT newspaper. After some rather interesting antics to get the job (which included running into a wall, literally, for $100 … [Read more...] about Q & A With Brent D. Payne, In-House SEO Director, Tribune Company

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.Samantha Noble is 34 years old and lives in South Coast of the UK not too far from Portsmouth with her son, Theo. She is pretty well known in the SEM industry already - she is constantly speaking at events and conferences, she is constantly writing and contributing articles, she is constantly sharing her presentations on Slideshare, she is often tweeting and sharing on social media - she is just super active in the world of sharing SEM knowledge with others. Oh, did I mention she wont the UK Search Personality Award at the UK Search Awards two years ago and was ranked as one of the Most Influential PPC Experts by PPC Heros?Just Google her name with any SEM related keyword and tons of information comes up from her about the topic. She is a knowledge base of information that is eager to disperse that knowledge in all sorts of formats, be it videos, podcasts, speaking, articles - … [Read more...] about Samantha Noble: The Search Community Honors You

If you live on the left coast of the US, you know that wine is an integral part of the social culture. From California through Oregon to Washington State, some of the world’s best grapes are grown and magically transformed into world-class wines. Since moving to the Pacific Northwest 20+ years ago, I’ve become a bit of an amateur oenophile (it’s hard for me to escape it when the small city in which I live, Woodinville, hosts over 90 wineries and tasting rooms). I’ve also learned the proper process for not just tasting wine, but fully experiencing wine. (Hint: it’s more than glug, glug!) The subject of wine tasting recently came up for me when I decided to register for SearchFest 2013 in Portland, Oregon on February 22. While Woodinville may be the wine capital of Washington State, featuring big reds such as Cabernet Sauvignon, Merlot, and Syrah (not to mention a few whites such as Chardonnay & Riesling), I admit I am most intrigued by the fussy but … [Read more...] about The Wine Enthusiast’s Guide To Tasting SEO Success

Understanding how your message resonates on social media can be one of the key factors in making sure your content resonates with the community you’re targeting. When you integrate local targeting and messaging into the mix, it can make for a strong content campaign that gives you plenty of metrics and data to review, tweak and adjust while tracking organic movement.. While this strategy style is very calculating, with tremendous ability for link generation, it’s not something that is scalable for movement if you’re a one person team. To demonstrate this, we’ll primarily review integrating Facebook ad performance into your overall content strategy. As an example, we’ll use a brick and mortar business with multiple locations all over the US that is looking to potentially increase organic visibility in certain cities where localization is apparent. Like with any strategy example, this should be applied directly to your scenario and used only as a guide to … [Read more...] about Using Social Ad Metrics & Messaging To Shape Your Local Content Strategy

While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al). Al does CRO, SEO and agency management for Mantra Group, which is the second largest accommodation provider in Australia with over 100 hotels, retreats and resorts throughout Australia and New Zealand. Al was at the talk in Sydney and let me know that the smartphone bot had visited some of the sites he is responsible for and told me about the initial results. Mantra.com.au is the site we discussed most; iPhones and Androids are now showing the mobile-optimized urls instead of desktop urls in some (not all) searches. While I am writing this case study up, Al gets most of the credit for his keen observations about the behavior of the bot and its impact on search results. As it may be useful to have a short case study out there, we’ll review the … [Read more...] about The Google Smartphone Bot On Holiday In Australia