The facts are vague. Both the Argentina and South Korean investigations appear to be ongoing and not new. The South Korean case dates from last year and was initiated by complaints from Google internet rivals Daum and NHN Corp. Android is the focus of the South Korean investigation if it is in fact the same one. Google said it was cooperating with both investigations. According to a statement provided to Bloomberg, “Argentina’s antitrust agency started investigating Google in November 2010 to determine if it holds a dominant position in the online search and advertising markets that could have an adverse effect on competition.” In addition, “The agency was considering an investigation into whether Google accepts payments in return for letting certain websites appear at the top of Internet searches,” reports Bloomberg. Unless they’re mistakenly discussing AdWords, the latter issue reflects a misunderstanding of Google’s algorithm and should go … [Read more...] about Argentina, South Korea Add To Google Global Antitrust Woes
Leading Engines Claim They’re Blocked NHN and Daum run the two largest web portals in the country; both operate search engines as well. NHN owns leading South Korean search site Naver. According to Bloomberg NHN’s complaint alleges “Google has banned South Korean phone manufacturers from including Web search applications made by other companies under its marketing contracts . . . [and] Daum learned about Google’s practices while trying to have its applications installed and has evidence to prove its claims.” These claims are similar to allegations leveled by Skyhook Wireless in a lawsuit filed last year against Google in the US. That suit alleges that Google blocked use of Skyhook’s location technology and required handset OEMs to use its own. 70 Percent of Smartphones in South Korea Run Android A recent article in BusinessWeek described how Google was asserting more control over Android to prevent fragmentation of the platform. Google’s head … [Read more...] about Antitrust Trouble For Android In South Korea
During the 2008 Beijing Olympics, NBCOlympics.com is streaming 2,200 hours of exclusive live Olympic video, as well as over 3,000 hours of replays. This content is housed exclusively on the NBC site. Users can search NBCOlympics.com to watch their favorite highlights or catch something they may have missed. But can hungry Olympic video fans find their way to this mass of popular NBC content? Like the number of gold medals Michael Phelps will win, this remains to be seen. According to the New York Times, NBC expects to generate $1 billion in ad revenue from their exclusive rights to the Olympics, which they spent $900 million for. So let’s take a look at NBC’s Olympic online video distribution strategy. NBC owns the rights to the Olympic video content and hopes to drive consumers to their Web site in order to provide advertisers with the eyeballs they promised and maximize ad revenue. Currently, they are running TV commercials, as well as a paid search campaign, to boost … [Read more...] about Can Search Engine Users Find It?
A little more than three years ago, Facebook made waves with their acquisition of Instagram. The 10-digit sale price was criticized by some at the time, however, there are very few folks laughing today. A few major hurdles have been eliminated, making Instagram a major player for traditional media buyers and brand budgets. Today, Instagram ads are available for all advertisers, both small and large, in more than 30 countries. Current countries include Spain, Italy, Mexico, India and South Korea — with more on the way with a target of September 30. This is a huge development in accessibility for marketers, as they can leverage Facebook’s popular ad infrastructure and include Instagram with objective targeting or shopping directly within Instagram. On top of the new availability and global targeting, Instagram has rolled out new ad options for advertisers (making it easier to repurpose existing creative): Landscape Photo & Video Ads. No longer will advertisers be … [Read more...] about Instagram Has Arrived As A Haven For Ad Dollars, Thanks To Global Ad Roll-out & New Ad Options
The day many have eagerly awaited has arrived. Facebook has filed to go public. Its S-1 document is available for anyone to review. We’ll be taking a deeper look, ourselves. For now, consider this a live blog of what I find interesting in it. What I’m highlighting generally comes as you read down through the S-1, though I’ve consolidated some topics, where it makes sense. Also see our other stories from today: The Mission Statement Disappointingly, the document doesn’t say, “I’m the Facebook S-1, Bitch,” as I hoped. Don’t get it? See “The Social Network” But we have a mission statement: Our mission is to make the world more open and connected. Assets Include Users & Friendships Is this the first IPO that counts 100 billion friendships among its assets? Facebook now at 845 million active users. Mobile Growth Is A Risk? Facebook cites mobile use growing more as a risk, since it doesn’t serve mobile ads. In contrast, … [Read more...] about Facebook Files To Go Public, The S-1 Is Live