There's just something about the anonymity of sitting behind a computer screen that makes people do stupid things. Few but the boldest sales person would walk into a class reunion and try to close a sale with the alumni at their table, even fewer would walk up to a stranger's table at a restaurant to start shilling their offerings. Nonetheless this very thing happens every single day in the realm of social media. People walk smack dab into the middle of conversations and start hocking their wares without a second thought. That brings me to the third lesson in this series: Don't be a social media jackass. In this six part series, I'll be exploring six valuable lessons you can learn from the classic story of Pinocchio and offering up some input on how to apply it to your own marketing plans. If you are just joining the series, catch up on past articles: Six Lessons from a Wooden Boy: Part One: Search Engines Want to be Real Boys Six Lessons from a Wooden Boy: Part Two: Online … [Read more...] about Six Lessons from a Wooden Boy: Lesson Three: Don’t be a Social Media Jackass
Spending too much time on social media effects
Each month you spend a great deal of valuable time creating engaging and resourceful content for your blog. And although you’ve done your research, added amazing links, and optimized it for SEO, your blog just isn’t getting the attraction you want. So, why not promote it on social media? Nowadays, there’s only a handful of people who aren’t on social media. You might not be on all the social media platforms, but you’re probably committed to a platform of your choice. Whether it’s Instagram, for the visual lovers, or Twitter, for the short but sweet messages, there’s a place to suit us all. In addition to simply posting it on your social profiles, there are other great ways to share your blog. Here, I’m going to share with you five other ways for you to generate engagement and increase reach with your content. 1. Timing is Everything When you decide to post on social media can affect the reach and engagement rate of your post. Although … [Read more...] about 5 Ways to Promote Your Blog on Social Media
It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social media sharing. How do I get more followers? What should I share? When should I share it? And how often should I be sharing? Social media frequency is one that we’ve enjoyed experimenting with a lot at Buffer. How many times per day should we posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense? Fortunately, we’re able to check in with a bunch of great research on frequency to get a baseline for what might be best practice for a social media schedule. We’re incredibly grateful for our friends at SumAll for placing all this awesome research into a beautiful infographic that makes the question of “how often to post” a breeze to answer. Infographic: How Often Should You Post on Social … [Read more...] about How Often Should You Post on Social Media?
There are many ways marketers can use social media, and we often see a lot of great examples of social media marketing from products or national brands and local businesses that really thrive on generating brand loyalty and involvement from their customers. But what if your product or service is something with a long sales cycle rather than a sought-after consumer product, or if your target audience is composed of IT managers or CFOs rather than moms or college students? You can still reach key B2B stakeholders through social media marketing. But without the right strategies and tactics in place to reach these buyers on the right platforms, your social media efforts can end up hurting, rather than helping, your business. Here are some of the biggest social media marketing mistakes to avoid – and what to do instead. 1. Dedicating Resources to the Wrong Platforms Regardless of your business size or industry, building a robust social media presence is vital – but it … [Read more...] about 6 Huge B2B Social Media Marketing Mistakes to Avoid
We all know that digital marketing is important, but with so many different strategies and techniques being used today, how can you possibly manage to implement them all? When you’re just getting started with digital marketing, it’s best that you don’t try to tackle everything at once. Instead, to keep yourself from feeling overwhelmed, start with a single tactic and add more as you feel comfortable. And of all the different marketing strategies out there, social media marketing is a great place to start. Social networking is one of the top online activities in the United States, with the average American spending 37 minutes per day on social media. When you make it a point to spend time on these networks, you’ll be putting your brand in front of prospective new customers, as well as those that are on the fence between your offering and your competitors. But just like you wouldn’t set out on a road trip without a map, you shouldn’t dive into social … [Read more...] about Creating Social Media Marketing Plan From Ground 0