Split level homes why

At more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that looks to be creaking under the weight of hundreds of features accumulated over a decade and a half. On Monday, the company announced the start of a major redesign process aimed at rejuvenating the AdWords interface. The last time Google touched up AdWords was way back in 2008. It’s a major undertaking that aims at addressing a number of issues and wishes raised by advertisers. “This re-imagining process is going to take some time, but we’re excited to finally talk about what we’ve been working on for the past year, year and a half,” said Paul Feng, AdWords product management director, by phone last week. AdWords head Jerry Dischler hinted at this overhaul in a keynote discussion at SMX Advanced in Seattle last June, now we are getting the first glimpse at what’s in store. “The reason we’re rebuilding AdWords is because the world has changed … [Read more...] about Google is completely redesigning AdWords: Offers first peek

It’s a bad privacy day for Google, with Privacy International first accusing the company of having the worst privacy performance of any internet service company in a study it has just released and then accusing Google of conducting a smear campaign against it. But if you actually read the report, Privacy International itself comes off bad for putting out a haphazard condemnation of Google. Let’s do the smear campaign accusation first. An Open Letter to Google from the group says that Google is talking to journalists and implying that Privacy International favors Microsoft: Two European journalists have independently told us that Google representatives have contacted them with the claim that “Privacy International has a conflict of interest regarding Microsoft”. I presume this was motivated because Microsoft scored an overall better result than Google in the rankings…. According to our sources, your representative or representatives made particular … [Read more...] about Google Bad On Privacy? Maybe It’s Privacy International’s Report That Sucks

We’re in a seminal moment, said Google chief executive (CEO) Sundar Pichai kicking off the company’s annual I/O Conference in San Francisco. Looking back at the past 17(!?) years, Pichai discussed Google’s evolution to the live audience of 7,000. As technology gets more sophisticated, he sees artificial intelligence (AI) playing a huge role in the company’s next 17 years. “Leveraging our state-of-the-art capabilities in machine learning and AI, we truly want to take the next step in being more assistive to our user. Today, we are announcing the Google Assistant,” said Pichai, one of the only people in the world who’s allowed to use the “L” word on Search Engine Watch. “We think of it as building each user their own individual Google.” Right now, 20% of Google searches are queried by voice. Google Assistant is the next step in that, combining voice search with the rest of Google’s AI capabilities. For example, if … [Read more...] about Artificial intelligence the star of Google I/O

Holidays such as Christmas, 4th of July, Easter, Black History Month, and St. Patrick’s day are the perfect time for non-profit marketing campaigns. Typically, people feel more giving on holidays or are more likely to join a cause. Considering what is possible with social media today, there are no limits to how far your marketing campaigns will go. There are many paid marketing options on social media that are extremely useful to non-profits. For instance, you can target people who frequently buy online on Facebook before Christmas and ask for donations payable with their Amazon account. You could also use Facebook to show ads to people who are donors in specific categories. Besides paid social media campaigns, many non-profits also build strong campaigns based on status updates, photos, videos, tweets, and other content that can be posted or promoted for free. Whether you are opting for paid or free marketing campaigns for your non-profit, there are a couple of best practices to … [Read more...] about A Social Media Marketing Guide for Non-Profits

I don’t know about you, but I don’t build websites for the fun of it. Sure, I enjoy the process of watching a new site come to life, but I’m not doing it out of the goodness of my heart. When I build a new website, I want results. Because of this, I’m a big fan of conversion rate optimization (CRO), defined by Sean Ellis of Qualaroo as: “The method of using analytics and user feedback to improve the performance of your website; or, finding why visitors aren’t converting and fixing it.” CRO is a virtually unlimited toolbox of tips and tricks webmasters can use to improve the performance of their sites. Unfortunately, though, the wide-reaching scope of these practices can lead to challenges in their implementation. Are you making any of the following mistakes? If so, correct them immediately to get the most out of your testing campaigns. Your Site Isn’t Ready for CRO Industry wisdom suggests that every website can benefit from conversion … [Read more...] about Conversion Rate Optimization Mistakes You’re Making