As the other Mobile Mondays columnists have established, since mobile devices have become more popular, mobile sites are becoming an option for many organisations. Maybe this is because the decision makers are sporting iPads and smartphones in the board room, but there are also significant business reasons to create a mobile version of your website. Since many websites could provide an added benefit users with a mobile offering, the only question is - when it comes to the build and what content to offer, what is the best option for your website? Let's look at three types of websites and what types of content they should be offering through their mobile site, and an introduction to which technology to use. If your site is a vehicle for delivering content and information such as Search Engine Land, then you can offer the entire site with a simplified layout and navigation by simply serving a mobile style sheet through a user agent detection. There would be no need to have a separately … [Read more...] about 3 Types Of Mobile Website Functions
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From left to right: Googler Adam Greenberg, Condé Nast’s John Shehata, Vox Media’s Elite Truong, and Search Engine Land’s Danny Sullivan. Googler Adam Greenberg, who creates global partnerships with the AMP Project, kicked off the “Getting AMPed” session at last week’s SMX East 2016 with a look at AMP from Google’s perspective. Later in the session, Condé Nast’s John Shehata and Vox Media’s Elite Truong shared the publisher perspective. Why did Google implement accelerated mobile pages (AMP)? Greenberg said they wanted to solve the all-too-familiar problems on mobile: Page loads slowly. Scrolling is non-responsive. Content shifts around. Google wanted to make pages fast in a way that was easy for developers to implement, enabled monetization and embraced the open web. Thus was born the Accelerated Mobile Pages Project. Forty percent of people abandon a website that takes more than three seconds to load. That’s … [Read more...] about After 4 months & 125M+ pages indexed, where are we with AMP?
Clearly I’ve broken my own resolution when it comes to not talking about responsive Web design, as I’ve done so for the past two months. This month, I’m taking a break so I can focus on resolution #1: giving more tactical advice on how to do mobile SEO well. Today’s column will focus on mobile SEO tips for m-commerce and retail — the topic of a webinar I’m doing this month for Mobile Commerce Daily. Tip #1: Make Pages Accessible To Mobile Searchers This tip may seem like a no-brainer in a world where at least 25% of all search traffic comes from mobile devices and 90% of consumers use multiple screens sequentially before making a conversion; but unfortunately, many have still failed to get with the program. In Q2 2011, PureOxygen Mobile did a study of the top 75 retail brands in the 2012 IR 300 and found that only 19% of them served mobile content to smartphones. Even worse — more than 30% of them redirected all mobile traffic to the … [Read more...] about Top 5 Mobile SEO Tips For M-commerce & Retail
Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is that having the same content on two URLs will do the same thing it does in traditional SEO and split link equity and social shares, making it more difficult for either page to rank. In reality, with Google’s Old Possum/Skip Redirect update in December, user agent redirection is all that’s necessary for mobile sites to rank ahead of desktop sites in smartphone search, even if it’s the same content formatted differently. With canonical tags back to the desktop site for duplicate mobile pages, both mobile and desktop pages will be able to rank for competitive terms. As I’ve said often in this column, and as Google has said elsewhere, it’s a different paradigm in mobile search, and mobile sites are not, by definition, duplicate content. However, there are duplicate content issues in mobile SEO that don’t exist … [Read more...] about 7 Real Mobile Duplicate Content SEO Issues
It’s no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video Benchmark 2012 Review from Adobe looks at digital video trends and ways publishers and advertisers can make the most of their video content and campaigns. Adobe’s Digital Index team looked at 19.6 billion video starts on media websites and 10 billion ads served by Adobe media customers as well as 450 million Facebook posts. Mobile Video Takes Hold Video consumption continued to grow on PCs last year, but 2012 was the year that video on mobile devices gained significant ground. Mobile video views jumped 300% last year, accounting for 10.4% of video starts, up from just 3% in 2011. Tablets are fueling the growth. Usage habits vary significantly on tablets and smartphones. Tablets see heavy usage on the weekends with Saturdays producing 16% and Sundays producing 17% of tablet video starts. Tablet video views are driven by TV shows, movies … [Read more...] about Mobile Video Views Surge 300%; Tablets Fuel Growth And Engagement