Click fraud monitoring & target auditing – One of the search world’s niches are services that help you monitor any issues with your account. For example, you can set up your current dayparting and geotargeting parameters and these tools will make sure the engines aren’t serving your ads outside of those targets. If they do, then you have the data to go back to the engines and make a case for a refund. These services can also alert you when they see the same user overclicking your terms. The perfect SEM tool would have this service integrated. … [Read more...] about Wishing For The Perfect Search Marketing Tool
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Historically, it was a best practice to submit all available products to your merchant center feed to get exposure and potentially free clicks. That said, now that clicks aren’t free, you most likely have some products that aren’t ROI positive, and conversely, products which are ROI positive. So, like any other paid channel, we need determine the winners and losers and optimize. … [Read more...] about How To Get Analytics Right With PLAs
The MVC template is also accessible in this framework. CodeIgniter allows you to work with multiple databases such as MySQL, PostgreSQL, Oracle, and more. It has clear and comprehensive instructions. Moreover, it takes less time to develop a program in this framework. … [Read more...] about A Guide to Popular PHP Frameworks for Beginners
Look out for links that appear on a domain not indexed by Google, websites with malware warnings, link farms, or links from a page with zero Google PageRank. … [Read more...] about How to Combat and Recover from Negative SEO Attack?
Organic competition/difficulty A better method of assessing the competitiveness of a search term for SEO purposes is using a metric such as Moz’s Keyword Difficulty percentage or SEMRush’s Keyword Difficulty score. These metrics consider the authority of the other pages ranking in a SERP. … [Read more...] about The essential metrics to analyze for keyword research success